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Full-Time

ABM Manager

Posted on 10/1/2024

Retool

Retool

201-500 employees

Simplifies development of internal business tools

Data & Analytics
Enterprise Software

Compensation Overview

$138.2k - $173.5kAnnually

+ Equity + Commission + Bonuses

Senior, Expert

San Francisco, CA, USA

Hybrid work location.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Salesforce
Google AdWords
Marketing
Requirements
  • 5+ years of campaign experience with a B2B or developer tools startup
  • 2+ years experience of email/database marketing
  • 2+ years experience planning and executing hosted and sponsored events
  • 2+ years experience managing direct mailer campaigns/gifting programs
  • A deep understanding of digital advertisements - LinkedIn Ads, Google Ads, Meta Ads and Bing Ads
  • Demonstrated experience working across marketing functions, collaboratively with global stakeholders from customer success, operations, data, product, and engineering teams
  • Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
  • Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
  • Excellent communication and presentation skills
  • Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
  • Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers
  • Ability to come onsite, in-office 3 days a week
Responsibilities
  • Develop and execute marketing strategies and campaigns to engage target accounts, including account identification, content curation and creation, campaign execution, and measurement
  • Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
  • Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
  • Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
  • Conduct research and analysis to identify target accounts, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
  • Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
  • Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
  • Stay updated on industry trends, best practices, and emerging technologies related to ABM, and apply them to optimize ABM strategies and tactics

Retool simplifies the creation of internal tools for businesses, focusing on developers, IT teams, and technology leaders. Its platform allows users to build custom applications by connecting to various databases and APIs, such as Postgres and Google Sheets. Users can create applications using a drag-and-drop interface, which reduces the need for extensive coding and makes it accessible to those with limited programming skills. Retool handles data fetching and user interface concerns, allowing developers to concentrate on customizing their tools. The company operates on a subscription model, offering features like on-premises installation and collaborative app editing, with enterprise solutions for larger organizations. Retool addresses the need for efficient internal tools, helping businesses streamline operations and improve productivity.

Company Stage

Series C

Total Funding

$141.1M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

7%

1 year growth

13%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Retool's partnerships with industry giants like OpenAI and Fortress Trust enhance its platform capabilities and market credibility.
  • The launch of Retool Workflows and Retool for External Apps demonstrates the company's commitment to continuous innovation and addressing broader business needs.
  • High-profile clients like Amazon, OpenAI, and Pinterest validate Retool's effectiveness and reliability in the market.

What critics are saying

  • The low-code platform market is highly competitive, with numerous players vying for market share, which could impact Retool's growth.
  • Expanding from internal to external apps may stretch resources and focus, potentially leading to execution challenges.

What makes Retool unique

  • Retool's drag-and-drop interface significantly reduces the time and effort required to build internal tools, making it accessible even to those with limited programming skills.
  • The platform's ability to connect to a wide range of databases and APIs, such as Postgres, REST APIs, GraphQL, Firebase, and Google Sheets, offers unparalleled flexibility.
  • Retool's recent expansion to support external apps broadens its market reach, setting it apart from competitors focused solely on internal tools.

Benefits

Competitive healthcare, dental and vision benefits.

Breakfast, lunch and dinner at our San Francisco and New York offices.

$1,200 annual stipend for anything learning-related (books, conferences, classes, etc.).

$1,000 work-from-home-setup stipend.

Take the time you need to recharge!

Family planning support and paid parental leave.

Enrollment and matching up to an effective rate of 4%.

Mental health and wellness benefits