WHY WE’RE LOOKING FOR YOU

We are seeking a talented and results-driven Integrated Campaign Manager to to own one or more campaigns from strategy to execution. You will work with your marketing counterparts to ensure we understand the audience, have well developed personas and messages, and have a multi-channel plan to drive pipeline. You’ll work with RevOps to set goals and report on progress to sales and marketing management. The ideal candidate has a creative approach to running campaigns with a “test and learn” mindset so that we nail the audience-message-channel fit. You should have experience selling to the Enterprise and understand the complexities of selling a technical product across long sales cycles to multiple personas on a buying team. Selling to the Engineering org is a strong plus but not required. A basic familiarity with ABM tactics and systems is required, a deeper understanding with direct experience across 1:1 1:few and 1:many ABM tactics is also a strong plus.

WHAT YOU’LL DO:

• Develop and execute campaigns to win target accounts, including segmentation, campaign setup, execution, and reporting..
• Work with PMM, Content, Brand, and RevOps to ensure campaigns are resourced correctly and achieve their goals. 
• Work closely with the sales and BDR teams to align efforts, provide enablement, and ensure smooth handoff of qualified leads.
• Utilize marketing automation, CRM, ABM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement.
• Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics.

THE SKILLSET YOU’LL BRING:

• 3+ years of campaign experience with a B2B or developer tools startup
• 5+ years of B2B demand gen experience selling technical products to enterprise audiences
• An understanding of digital strategies across Paid Social and Search.  
• Experience working with growth teams running A/B tests. Data-driven mindset. An ability to dive into the numbers, diagnose issues and recommend changes. 
• Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
• Excellent communication and presentation skills
• Strong project management skills, with an ability to juggle multiple work streams keeping  the extended team in sync and on schedule. 
• Strong ownership mindset to drive change, herd partners, and get the project over the line.