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Kepler Group

Data-driven marketing consulting with Kip technology

Manager – Data Strategy & Analytics

Data ScienceConfirmed live in the last 24 hours
Full-timePhiladelphia, PA, USA$90k - $110kIn-person

About the Job

Requirements

  • At least 3 years of experience working with data for major digital media platforms across digital channels including Search, Display, Social, Video, and Email.
  • Hands-on experience using data clean rooms such as AMC or ADH for measurement and customer and media efficiency insights.
  • Proven success communicating complex insights and analytics to clients and establishing direct relationships with client stakeholders.
  • Experience with advanced analytics and modeling, including forecasting and marketing mix modeling, and designing and executing media tests such as A/B tests, audience incrementality tests, and geo experiments.
  • Comfort with modern marketing data infrastructure, including ETL tools, data storage and querying solutions, and frontend data visualization platforms, with understanding of downstream impacts on analytics and insights.
  • Familiarity with adtech’s influence on targeting and measurement, and how new technologies are shaping the industry.
  • Experience managing a team of 2 or more direct reports.
  • Strong quantitative skills and business acumen to understand and advance client marketing strategy.
  • Ability to operate and leverage advertising technology platforms.
  • Ability to listen and communicate effectively in writing and verbally.
  • Ability to manage time, prioritize, meet deadlines, and guide a team to do the same.

Responsibilities

  • Partner with clients and cross-functional internal teams to develop actionable, data-driven narratives grounded in client business realities and brand objectives.
  • Support the DS&A leader and work with cross-department peers to contribute to each client’s measurement roadmap.
  • Design and execute tests to quantify marketing campaign impact using advanced statistical techniques, and work with platform partners to fully utilize available technologies such as A/B testing, Brand and Conversion Lift Tests, and geo experimentation.
  • Develop, manage, and execute a queue of custom analyses to uncover insights supporting media optimizations and strategic recommendations, including Lifetime Value and Propensity Modeling, Creative Fatigue, Product-Level Modeling, and Audience Segmentation, often in clean room environments.
  • Advance client-specific measurement programs and create new solutions to apply across clients.
  • Collaborate with the team to transform complex analytics findings into client-ready narratives.
  • Own the full data technology stack for client teams, ensuring accurate data feeds into automated Kepler tools, the visualization platform, and analytics workstreams.
  • Grow the DS&A department’s collective knowledge by presenting account learnings to the team and providing feedback on department tools and Kepler’s internal technology platform, Kip.
  • Become an expert on clients’ technology stacks, how their data assets work together across platforms, and how to leverage those resources for targeting and measurement.
  • Manage one or more Analysts or Senior Analysts and contribute to overall Kepler culture.

Desired Qualifications

  • Appetite for learning new technologies and interest in building solutions with Kepler tools, cross-team collaboration, and AI support.

About the Company

Kepler Group

Data-driven marketing consulting with Kip technology

Kepler Group helps global brands improve their marketing using a mix of data analytics and human creativity. It analyzes data to uncover insights about audiences and how they respond to campaigns, then turns those insights into tailored marketing strategies and creative executions. The Kip technology system is used to convert complex data into usable recommendations and actions for campaigns. Revenue comes from consulting fees, licensing its technology, and performance-based incentives tied to results. The company differentiates itself by combining deep data science with creative execution and by offering integrated solutions across strategy, technology, and creative work. Its goal is to demystify the digital marketing landscape for brands and drive measurable, data-driven results.”}$

Company size
501-1,000
Company stage
Acquired
Total funding
Not listed
Headquarters
New York City, New York
Founded
2012

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