Group Account Director - Planning

Company description


Overview

We are seeking an experienced and dynamic Senior Director. This individual will be the face

of the agency, managing a diverse portfolio of brands. You’ll need 10+ years of experience, exceptional storytelling skills, high emotional intelligence (EQ), and the resilience to

navigate complex, high-pressure environments.

This role is for an experienced Group Account Director at Zenith, the ROI Agency, within Publicis Media Canada. As the primary client lead, you will be responsible for building and

nurturing strong client relationships while managing media strategy development and

execution to meet client goals. You'll oversee cross-channel campaign planning, drive

thought leadership and lead a high-performing team. Additionally, you'll manage financial

health, including budgeting and forecasting, and identify growth opportunities for client

accounts. This role also requires a strategic focus on campaign performance, innovation,

and leveraging data insights to maximize ROI. The position offers strong leadership

opportunities, professional development, and a supportive work environment with

competitive benefits.

Responsibilities

• Serve as the primary client lead, fostering strong relationships with key stakeholders

• Act as a strategic partner, understanding client business challenges and proactively providing solutions

• Lead the development and execution of media strategies to meet client objectives

• Manage client expectations, ensuring satisfaction and long-term retention

• Develop innovative and data-driven media strategies that align with client goals

• Oversee campaign planning, ensuring alignment with audience insights, market trends, and business objectives

• Drive thought leadership by identifying new opportunities and industry trends

• Partner with internal teams to craft integrated, multi-channel media plans

• Lead, mentor, and develop a high-performing team of account managers and planners

• Foster a culture of collaboration, accountability, and continuous learning

• Provide clear direction, ensuring alignment on client goals and agency priorities.

• Oversee resource allocation and workflow to optimize team performance.

• Own the financial health of client accounts, including budgeting, forecasting, and profitability.

• Identify opportunities for account growth and drive new business initiatives.

• Collaborate with leadership on agency revenue and business development strategies.

• Negotiate contracts, scopes of work, and media investments with vendors and partners.

• Ensure flawless execution of campaigns across digital, traditional, and emerging media platforms.

• Oversee performance tracking, measurement, and optimization to maximize ROI.

• Drive innovation by testing new media technologies and platforms.

• Partner with analytics teams to translate data into actionable insights

Qualifications

• 10+ years of experience as an Account Director with a focus on client management and team leadership

• Minimum 3 years as Associate Director/Director experience

• University or College degree/diploma in Media, Marketing, Business, Project Management or related field

• Direct client-servicing experience

• Demonstrated supervisory, delegation and strong mentorship skills

• Challenges traditional boundaries and demonstrates consistent creative approaches

to business problems• Working knowledge of Syndicated tools (DDS, Prisma, DCM, DBM & Vividata etc

• Proficient with Microsoft Office Suite of products

• Strong storytelling and communication skills, with the ability to manage high-level client relationships

• Proven experience managing multiple senior client stakeholders and multi- disciplinary teams

• Demonstrated mentorship skills, with a passion for team growth and development

• Working knowledge of syndicated tools (DDS, Prisma, DCM, DBM, Vividata, etc.)

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary 

Transparency matters to us. The salary range for this position is $120k - 140k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.  

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.