Creative Strategist - Performance Creative

Creative Strategist (Performance Creative)

Function: Meta Ads | Performance Creative | Creative Testing Support
Reports to: Head of Performance
Location: Remote Working | Optional Access to a Central London HQ

Overview:

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

• Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
• For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
• Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.
  

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart

• Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
• Highest independent agency spend on Meta in 2025.
• Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
• Two production studios (London and Manchester)
• Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
• Partnered with Meta, TikTok, Foreplay, and Triple Whale.

The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

What You’ll Do

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

You’ll Thrive Here If You Have:

• Experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.
• Excellent written communication and briefing skills.
• A proactive, ownership-driven mindset.
• A strong interest in buyer psychology, storytelling and conversion-driven content.
• The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude):

• You take ownership and accountability for results
• You’re strategic, but also hands-on and execution-focused
• You care about performance over vanity metrics
• You’re collaborative and communicate clearly with cross-functional teams
• You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
• You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
• You thrive in a fast-paced, high-performance environment
• You’re motivated to grow into a leading creative strategist

• Client Portfolio: Work across leading D2C and e-commerce brands.
• 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
• Private health insurance (Vitality) and 50% off gym memberships
• Life insurance including unlimited 24/7 GP access
• Cash plan claim back dental, eye care, physiotherapy and counselling costs
• Company pension
• Hybrid working, plus the option to work abroad for up to 30 days at a time
• Professional development support
• Regular team socials and a peer-to-peer kudos/rewards system