Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Press Director - Americas

PR & CommunicationsConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$125k - $180k

About the Job

Requirements

A bachelor's or master's degree in Communications, Public Relations, Marketing, or a related field is required.
At least 8 years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
Proven success leading large-scale global public relations campaigns.
Deep understanding of classic and digital media landscapes.
An established global network of editors, journalists, creators, and talent representatives.
Strong crisis communication, storytelling, and leadership skills.
Excellent project management and cross-functional collaboration abilities.

Responsibilities

Define and own the Americas public relations strategy to strengthen brand visibility, desirability, and authority.
Ensure public relations narratives align with broader brand and communication strategies across the United States market.
Build frameworks, playbooks, and processes to ensure public relations excellence and consistency.
Advise the Founder and senior leadership on brand narrative and cultural storytelling.
Lead and evolve the public relations function to set industry benchmarks in storytelling, influence, and thought leadership.
Build and maintain relationships with global editors, key media, creators, and cultural voices.
Lead public relations for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
Develop storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics.
Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
Partner with internal communications to align internal narratives with external brand storytelling.
Champion modern public relations formats, including brand journalism, social-first storytelling, and creator-driven earned media rather than event-led experiences.
Monitor evolving media ecosystems, emerging platforms, and cultural storytelling trends.
Integrate non-traditional and cross-platform storytelling to maintain cultural relevance.
Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
Explore emerging technologies, including artificial-intelligence-driven insights and predictive media tools, to enhance public relations strategy and narrative targeting.
Develop and maintain crisis communication protocols to ensure readiness and rapid response.
Counsel leadership on sensitive issues, reputation risks, and high-stakes communications.
Define key performance indicators and reporting frameworks to measure public relations impact, including media value, share of voice, and sentiment.
Own public relations budget allocation and align investments with brand priorities.
Use analytics and social-listening insights to optimize messaging, storytelling, and public relations effectiveness.

Desired Qualifications

Experience in beauty, luxury, fashion, or lifestyle is preferred.
Multilingual ability and American market experience are a plus.

Press Director, Americas

Huda Beauty · New York, United States · Full-time · Posted 2026-10-16

Workplace: on_site

Department: Influencer & PR

Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The Press Director will define, lead, and elevate Huda Beauty’s Americas public relations strategy, shaping how the brand shows up in earned media, culture, and storytelling moments. This leader will build brand equity, protect reputation, and drive cultural relevance through world‑class communications.

This role requires a visionary PR strategist with deep media expertise, a robust industry network, and a proven ability to craft narratives that influence brand perception across markets.

Essential Duties and Responsibilities:

Strategic Leadership

Define and own Americas PR strategy to strengthen brand visibility, desirability, and authority.
Ensure PR narratives ladder seamlessly into broader brand and communication strategies across the US market.
Build frameworks, playbooks, and processes that ensure PR excellence and consistency.
Act as a strategic advisor to the Founder, and senior leadership on brand narrative and cultural storytelling.

Public Relations

Lead and evolve the PR function to set industry benchmarks in storytelling, influence, and thought leadership.
Build and maintain strong relationships with global editors, key media, creators, and cultural voices.
Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
Architect storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics.
Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
Partner with internal communications to ensure internal narratives align with external brand storytelling.

Future of PR & Innovation

Champion modern PR formats including brand journalism, social-first storytelling, and creator‑driven earned media—not event-led experiences.
Stay ahead of evolving media ecosystems, emerging platforms, and cultural storytelling trends.
Integrate non-traditional and cross‑platform storytelling to maintain cultural relevance.
Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
Explore emerging technologies (AI-driven insights, predictive media tools) to enhance PR strategy and narrative targeting.

Crisis Management & Brand Protection

Develop and maintain crisis communication protocols, ensuring readiness and rapid response.
Provide strategic counsel to leadership on sensitive issues, reputation risks, and high-stakes communications.

Measurement, Reporting & Budgeting

Define KPIs and reporting frameworks to measure PR impact (media value, SOV, sentiment).
Own PR budget allocation, ensuring investments align with brand priorities.
Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness.

Requirements

Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or related field.
8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
Proven success leading large-scale global PR campaigns.
Deep understanding of classic and digital media landscapes.
Established global network of editors, journalists, creators, and talent reps.
Strong crisis communication, storytelling, and leadership skills.
Excellent project management and cross-functional collaboration abilities.
Multilingual and American market experience is a plus.

Benefits

Monthly “Self-Love Days” – at company discretion
401(k) matching contributions
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Hybrid working schedules (home & office)
Quarterly product gifting

The pay range for this role is $125k - $180k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.

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Apply at Huda Beauty

About the Company

Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Huda Beauty makes makeup, skincare, and fragrances for a global audience, including lines like KAYALI for fragrances and WISHFUL for skincare. Products are developed as quality cosmetic formulas and scents and are sold primarily through the brand’s website and select retail partners, with purchases completed online or in stores. The company is distinguished by a strong social media presence and influencer network, plus brand extensions that create a broader ecosystem under one name. Its goal is to lead the beauty market by offering trend-focused, high-quality products and building a loyal, globally connected customer base through direct-to-consumer channels and selective partnerships.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Dubai, United Arab Emirates
Founded: 2013

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