Full-Time

Senior Product Manager

Confirmed live in the last 24 hours

Vistar Media

Vistar Media

201-500 employees

Digital out-of-home advertising platform

Data & Analytics
Consumer Software

Compensation Overview

$140k - $160kAnnually

+ Bonus + Comprehensive Health Benefits + 401k with Company Match + Lifestyle Stipend

Senior

New York, NY, USA

Hybrid position based in New York, NY.

Category
Product Management
Product Strategy
Product
Required Skills
Product Management
Requirements
  • Bachelor's degree in a technical field (e.g. engineering, computer science, etc.), or Bachelor's degree in any field and 7+ years of professional experience working as a Product Manager.
  • 7+ years of experience in product management with a deep understanding of platform technologies, cloud infrastructure, and engineering processes.
  • Proven ability to define product vision, translate it into actionable roadmaps, and lead cross-functional teams to deliver high-quality products.
  • Ability to research and understand user segments.
  • Experience with traditional OOH planning and buying processes.
  • Ad-tech experience preferred.
  • Previous development experience is a plus.
  • UI/UX experience is a plus.
Responsibilities
  • Develop a strong understanding of the Traditional OOH planning and buying process to inform product development and prioritization decisions.
  • Manage and align the product backlog, prioritize features, write user stories, and work with UI/UX design to create and refine tickets for development.
  • Collaborate with engineering leaders on strategy and the creation and execution of roadmaps to enhance our Traditional OOH solutions.
  • Drive the integration of Adstruc’s capabilities into Vistar’s other product offerings, ensuring seamless functionality and user experience.
  • Support the launch of new initiatives that impact customer workflows within the Traditional OOH space.
  • Measure product usage and gather user feedback to inform future iterations and improvements.
  • Play a key role in expanding our Traditional OOH solutions into international markets, ensuring that our products meet diverse market needs and opportunities.

Vistar Media connects media owners with marketers in the digital out-of-home (DOOH) advertising sector, allowing for the buying and selling of advertising space on digital billboards and screens. Its platform includes a supply-side platform (SSP) for media owners and a demand-side platform (DSP) for marketers, generating revenue through transaction commissions. Vistar Media differentiates itself by offering automated, data-driven ad buying, which helps advertisers target specific audiences while maintaining broad reach. The company's goal is to improve the DOOH advertising experience for both media owners and marketers in a rapidly evolving digital landscape.

Company Stage

Series B

Total Funding

$32.8M

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

13%

1 year growth

42%

2 year growth

81%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of ADstruc positions Vistar Media as a comprehensive platform in the OOH industry, potentially increasing market share and revenue.
  • The appointment of Ross McNab as Chief Revenue Officer brings proven leadership and a track record of revenue growth, which could drive global expansion.
  • The launch of retail media targeting solutions and certification programs demonstrates Vistar Media's commitment to innovation and industry leadership.

What critics are saying

  • The integration of ADstruc could present challenges in merging technologies and corporate cultures, potentially slowing down operations.
  • The competitive landscape in DOOH advertising is intensifying, with new entrants and existing players like Samsung Ads expanding their offerings.

What makes Vistar Media unique

  • Vistar Media uniquely integrates both programmatic and traditional ad scheduling capabilities, offering a comprehensive solution for DOOH advertising.
  • Their acquisition of ADstruc enhances their platform by adding traditional OOH planning and buying software, making them a one-stop-shop for all OOH needs.
  • Vistar Media's data-driven approach allows for precise audience targeting, setting them apart from competitors who may not offer the same level of personalization.

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