Full-Time
Posted on 9/16/2025
Programmatic advertising and marketing automation platform.
$112.8k - $167.2k/yr
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
Remote
NextRoll provides marketing technology that helps businesses run online advertising and related marketing tasks. Its platform includes programmatic advertising, real-time automated ad placement; retargeting to re-engage visitors; and marketing automation to manage customer relationships and optimize campaigns. Unlike some providers, NextRoll offers an end-to-end solution tailored for e-commerce and direct-to-consumer brands, with integrated data analytics and pricing that can be subscription-based or tied to campaign results. Its goal is to help clients grow online sales through targeted, data-driven advertising and marketing campaigns.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$158M
Headquarters
San Francisco, California
Founded
2007
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Healthcare - 100% coverage for medical, dental, and vision insurance.
Paid Time Off - Four weeks of PTO per year.
Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.
Family - 100% base salary for 6 weeks.
Snacks and Drinks - An assortment of food and beverages to keep you going.
Team Outings - Quarterly trips to help connect with your team.
NextRoll names Vibhor Kapoor chief executive officer. January 27, 2026 09:00 ET | Source: NextRoll SAN FRANCISCO, Jan. 27, 2026 (GLOBE NEWSWIRE) - NextRoll, the marketing technology company behind AdRoll's connected advertising platform, today announced a leadership transition effective Feb. 1, 2026. Vibhor Kapoor, currently chief business officer, will become chief executive officer of NextRoll. Roli Saxena, who has served as chief executive officer since 2022, will transition to the role of executive chair of the board and chief strategy officer. Kapoor steps into the role as the digital advertising market undergoes a simultaneous period of structural shifts and expansion. While core display advertising faces increased competition and margin pressure, marketers are shifting investment toward emerging channels such as connected TV (CTV), digital out-of-home (DOOH) and AI-powered marketing. The leadership transition reflects NextRoll's focus on execution across its core business while continuing to invest in the capabilities required for long-term growth. "As our industry evolves, we need relentless operational focus alongside clear, sustained investment in the future," said Roli Saxena, chief executive officer and incoming executive chair and chief strategy officer. "This transition allows us to do both. Vibhor is a proven operator with deep knowledge of our business, and I'm excited to support him as CEO while focusing my energy on NextRoll's long-term innovation and growth strategy." Kapoor has spent the past four years in senior leadership roles at NextRoll, including chief marketing officer and chief business officer, where he led product management, marketing, partnerships and revenue strategy across the company. During that time, he played a central role in unifying NextRoll's advertising and account-based marketing offerings under the AdRoll brand, strengthening product positioning and go-to-market execution and helping evolve the platform into a full-funnel, privacy-forward advertising solution. Prior to joining NextRoll, Kapoor held senior marketing and go-to-market leadership roles at Adobe, Box and Microsoft. With a marketing pedigree and three decades of industry experience, Kapoor brings a proven track record of delivering results during transformative times. "NextRoll is clear on where we win and what it takes to execute," said Vibhor Kapoor, chief business officer and incoming chief executive officer at NextRoll. "I've seen this business from every angle, and my job as CEO is to turn that clarity into consistent performance, stronger customer outcomes and a business that scales with discipline." Kapoor will oversee operations and lead the executive leadership team, working closely with Saxena and the board to align near-term execution with long-term priorities. About NextRoll NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, Calif. To learn more, visit nextroll.com. Media Contact Katie Jewett Public Relations for NextRoll 415-397-7600 [email protected]
SAN FRANCISCO, March 13, 2025 /PRNewswire/ -- RollWorks , a division of NextRoll, Inc., has been named a Market Leader in Lead Generation Automation (LGA) in Research in Action's latest Vendor Selection Matrix™. The report, which is largely determined by a survey of technology decision-makers, identifies RollWorks among the top global vendors driving innovation and making an impact in lead generation.The Vendor Selection Matrix methodology is unique in that 63% of the evaluation is based on direct feedback from buyers, offering a clear view of vendor performance in real-world applications. RollWorks was recognized for its ability to deliver comprehensive lead generation capabilities, including buyer intelligence, advertising services, and campaign orchestration."Being named a Market Leader in Lead Generation Automation is a testament to our commitment to helping businesses drive advertising performance with a focus on value and efficiency," said Roli Saxena, chief executive officer of NextRoll. "This recognition validates our strategy of providing powerful lead generation capabilities that enable revenue teams to execute with confidence and agility."The report highlights key trends shaping the lead generation space, including AI-driven predictive analytics, real-time buyer intent data, and increasing demand for personalized, omnichannel engagement. As businesses strive to improve lead quality and precision, RollWorks continues to empower B2B organizations with sophisticated targeting, seamless campaign execution, and deep insights to optimize sales and marketing alignment."Lead Generation Automation solutions help to profile potential buyers and can even define their interest or propensity to buy," said Peter O'Neill, research director at Research In Action. "The intent data side of lead generation has undergone the largest transformation because buyers leave signals with every piece of digital research they perform."To learn more about Research In Action's Vendor Selection Matrix for Lead Generation Automation and RollWorks' position as a Market Leader, click here .About RollWorksRollWorks, a division of NextRoll, provides B2B companies with a comprehensive platform to generate pipelines, speed sales cycles, and drive revenue growth by connecting account-based insights with world-class multi-touch advertising and outreach
The platform ranked number one in six reports, earning 80 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, July 18, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , announced today its reception of 36 Leader awards across 10 categories in G2's Summer 2024 Grid Report. The company also ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise.RollWorks was ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise. The company continues to be recognized for its leadership and unmatched work in the space. Customers choose RollWorks because of its proven impact on revenue, as well as its ease of setup and the ability to implement into other solutions. G2 recognizes RollWork's leadership in the space, rewarding them with several impressive badges, including:Best Meets Requirements in Account-based OrchestrationEasiest Setup in Account Based Orchestration and Marketing AutomationEasiest to Use in Marketing AutomationMost Implementable in Retargeting and Display Advertising"We are honored to be included in G2's Summer 2024 Grid Report as a leader in both account based marketing and advertising," said Vibhor Kapoor, Chief Business Officer at NextRoll. "We are committed to driving meaningful, sustainable growth for our customers, and we look forward to continuing to innovate to help B2B businesses thrive in this evolving digital landscape."G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks
The company continues to create easy-to-use features that take ABM from daunting to doableSAN FRANCISCO, May 2, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , today announced the launch of Command Center, the company's interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.Command Center provides a visualization of account status and progress. It identifies an average of 15,000 in-market accounts that each customer can take action on. ABM marketers can now quickly recognize which stages accounts are in within their own buying journey and are dynamically recommended best next actions based on buying signals, fit, and engagement behaviors
The platform ranked number one in nine reports, earning 93 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, April 9, 2024 /PRNewswire/ -- Account-based platform RollWorks, a division of NextRoll, continues to impress users through innovative offerings, unique know-how and its unmatched ability to accelerate revenue growth for B2B companies. Today, the company has announced that in the G2 Spring 2024 Grid Report, it received 50 Leader awards in a number of categories, including Sales Intelligence, which RollWorks was recognized in for the first time.RollWorks was ranked number one in nine reports and received 93 badges across small business, mid-market and enterprise – the most badges the company has received to date. Additionally, they were named as Leaders in categories like Account-Based Advertising, Display Advertising, Retargeting, Sales Intelligence and Account Marketing Analytics.The company continues to be recognized for its excellent work, consistently showcasing leadership in Account-Based Advertising and remaining the only ABM vendor to be listed as a top 10 software company. Customers choose RollWorks not only because of its proven impact on revenue, but also its ease of use and affordability without sacrificing premium performance. G2 recognizes this leadership, awarding the company with several top badges year-over-year, including:Best Results in Display AdvertisingBest Estimated ROI in Account Data ManagementEasiest Setup in Retargeting, Account Based Orchestration and Marketing AutomationFastest Implementation in Buyer Intent DataEasiest to Use in Marketing AutomationRollWorks has been consistently named a Leader by G2 over the last several years and continues to see an uptick in industry recognition. Most recently, RollWorks was the only ABM platform to earn a top spot on G2's 2024 Best Software Awards for Best Marketing and Digital Advertising Products."Coming out of the incredible recognition in G2's 2024 Best Software Awards, we are honored and humbled to continue to be included in the Spring Grid Report," said Vibhor Kapoor, Chief Business Officer at NextRoll