UMAEZ

E-commerce Copywriter - Retention & Lifecycle Marketing

Copywriting & Creative WritingConfirmed live in the last 24 hours

Full-timeRemote in UK$18k - $21k

About the Job

Requirements

At least 2 years of direct-to-consumer or e-commerce copywriting experience, with a portfolio that includes email flows, landing pages, and product copy.
Experience using Klaviyo for flows and campaigns.
Strong direct-response copywriting ability, including writing effective subject lines and conversion-focused calls to action.
Ability to write for multiple brands with distinct voices, customer avatars, and categories.
Near-native US English proficiency.
Ability to deliver work quickly and proofread it before submission.

Responsibilities

Write email flows, including welcome, post-purchase, pre-renewal, cancellation-save, win-back, and payment-recovery flows.
Write email campaigns, including promotional sends, launches, seasonal campaigns, upsells, and re-engagement campaigns.
Write SMS copy, subject lines, preheaders, and calls to action.
As workload requires, write landing-page and pre-lander copy; help write, fine-tune, proofread, or localize product-page descriptions, results framing, ingredient and usage education, website and brand copy, and SEO content such as category pages, blog posts, and on-site copy optimized for organic traffic.
Write some materials from scratch and refine inherited copy while maintaining the required standard.

Desired Qualifications

Experience in fragrance, personal care, beauty, or health and wellness, including writing about desire, aspiration, and results without overclaiming.
A proven track record of high-performing emails for subscription direct-to-consumer brands.
SEO copywriting experience, including keyword research, on-page optimization, and meta copy.
Experience with SMS platforms such as Klaviyo SMS, Postscript, or Attentive.
Experience writing for multiple brands or clients simultaneously.

E-commerce Copywriter - Retention & Lifecycle Marketing

UMAEZ LLC · United Kingdom (Remote) · Full-time · Posted 2026-09-17

Salary: USD 18,000–21,000

Workplace: remote

Department: Marketing

Description

DTC Copywriter - Landing Pages & Brand Copy

[Full-Time Contractor] [Remote] [Flexible Timezone]

Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both, and we need a full-time copywriter who understands how to write for desire, results, and retention across email, landing pages, product copy, and SEO.

What You Will Write

Depending on where each brand is in its build, some of this you write from scratch. Some of it you inherit and sharpen. Either way, the standard is the same.

PRIMARY:

Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and more
Email campaigns — promotional sends, launches, seasonal, upsell, and re-engagement
SMS copy
Subject lines, preheaders, and CTAs across all of the above

SECONDARY [Only if needed to fill workload gap]:

Landing page and pre-lander copy
Help write or finetune/proofread/localize the following as needed;
Product page copy — descriptions, results framing, ingredient and usage education etc.,
Website and brand copy — homepage, brand narrative, and supporting pages as needed
SEO content — category pages, blog posts, and on-site copy optimised for organic traffic

Requirements

2+ years of DTC or e-commerce copywriting experience — portfolio must include email flows, landing pages, and product copy
Klaviyo experience — flows and campaigns
Strong direct-response instincts — subject lines that get opened, CTAs that convert, copy that earns its word count
Ability to write across multiple brands with different voices, avatars, and categories without them blending
Category fit — experience in fragrance, personal care, beauty, or health and wellness is a strong advantage. You need to understand how to write for desire, aspiration, and results without over-claiming
Strong copywriting skills and AI workflow — we expect AI as part of your process but the final copies must be specific, human-edited, and client-ready -not generic
Near-native US English — our MAIN audience is American
Fast turnaround and clean output — proofread before you submit

Strong Advantages

Proven track record and good performance of written emails for subscription DTC brand/s
SEO copywriting — keyword research, on-page optimisation, meta copy
SMS platform experience — Klaviyo SMS, Postscript, or Attentive
Experience writing across multiple brands or clients simultaneously