Senior Lifecycle Marketing Manager
Tava Health
Senior Lifecycle Marketing Manager
Tava Health
Provides employer-sponsored online therapy for employees
At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.
We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.
Your job is to help providers get real value from Tava’s platform quickly, and to give them a reason to come back to it every week.
Tava gives providers a platform to manage their practice, including our insurance billing service and client referrals from our network. Several other companies offer similar platforms, so the challenge is getting providers to adopt Tava and keep using it. Today our Provider Success team drives most of that adoption one conversation at a time. We have thousands of providers, so that is expensive and does not scale.
You’ll own the provider lifecycle inside our product and across email and SMS: from approved to activated, from activated to retained for 12 months, and into our top tier of providers who stay 13+ months. Your first and most urgent focus is providers who haven’t activated yet and retaining active providers. Your secondary focus is the top of the provider funnel, shaping the messaging we send providers who submitted a lead or started to explore the platform with the goal of getting them to complete onboarding and join Tava!
You’ll set the strategy, build the programs, write the copy, and own the results yourself. You’ll work closely with Provider Success, Provider Growth and and Provider Product teams. We work AI-first, and we expect you to use AI to test more variants, launch faster, and automate the steps that don’t need a human touch, so Provider Success can spend its time on the providers who need a real conversation.
Map where approved providers stall on the way to activation, and build triggered journeys that move them past each step.
Proactively address common friction points before a provider has to ask for help, such as completing setup, turning on insurance billing, turning on network referrals, and bringing existing clients to Tava.
Build programs that complement Provider Success, and give the team clear signals about which providers need a human conversation and which are well served by automated support.
Give providers a good reason to come back every week, with timely, personal prompts: outstanding notes, a message from a client, a new insurance opportunity, new clients in their area, new payer rates they aren’t taking advantage of yet, and more.
Drive adoption of the platform features that make providers successful, including our insurance billing service and referrals from our network.
Spot early signs of churn risk and build programs that re-engage providers before they leave.
Create scalable ways for providers to share product feedback, and route what you learn to Product, so this no longer depends on one-on-one Provider Success conversations.
Build programs that keep long-tenured providers engaged and growing their practice on Tava.
Learn what our most retained providers do differently, and use it to shape the journey for everyone else.
Own and optimize provider drip campaigns and inbound signup flows.
Partner with Provider Growth so interested providers hear from the right person at the right time.
Data and event tracking: Partner with Product and Engineering to define, implement, and troubleshoot the product events that power provider journeys (for example, approval, setup steps, first client, notes, billing, and referrals). Resolve data mismatches between the product, your automation platform, and HubSpot, the CRM our Provider Growth and Provider Success teams work in.
Triggering architecture: Decide when API-based event tracking is the right choice over a native integration, so behavior-based triggers are reliable and scalable.
In-product, email, and SMS builds: Build and QA in-product messages and responsive, dynamic email and SMS templates with conditional logic and missing-data fallbacks.
Segmentation: Build and maintain provider segments by lifecycle stage, tenure, activity, and feature adoption.
A/B test everything: in-product prompts, emails, SMS, timing, segments, and onboarding steps. Each test has a clear hypothesis and a decision attached to it.
Measure success by stage-to-stage movement across the provider lifecycle: time to activation, feature adoption, 12-month retention, and churn. Report on it regularly and share recommendations with stakeholders.
Use AI tools daily for copy, variant testing, segmentation, analysis, and automation.
Build with HIPAA and clinical sensitivity in mind. Providers are busy clinicians, and every message should be worth their time.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4+ years in lifecycle, CRM, or retention marketing, ideally for SaaS users, small businesses, the supply side of a marketplace, or B2B/B2B2C products.
A track record of moving activation, feature adoption, or retention and churn metrics, with specific numbers you can talk about.
Hands-on experience with a lifecycle or marketing automation platform (HubSpot, Iterable, or similar), including event- and behavior-triggered journeys across in-product, email, and SMS.
Strong segmentation skills and comfort with data: SQL, cohort and retention analysis, and BI tools.
Working knowledge of event tracking, and comfort partnering with Engineering on it.
Clear, warm copywriting that respects a clinician’s time.
Daily AI use in your marketing work, with examples to share.
A plus: experience marketing to clinicians or other licensed professionals, small-business/owner-operated SaaS customers, and working in a HIPAA environment.
Competitive salary and stock options, so you share in the company’s success.
Fully covered medical and dental premiums for you and your family, plus voluntary insurance options.
Free, generous Tava mental health benefit.
Monthly HSA contributions for qualifying enrolled employees.
Generous PTO and paid holidays.
Paid parental leave.
401(k) retirement plan.
Weekly company-paid lunch via DoorDash and a personal DashPass subscription.
Opportunity to make a meaningful impact at a high-growth, mission-driven company.
Even if you don’t meet every qualification, please consider applying anyway.
*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington.
Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.
All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.
Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [email protected]
Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.
Provides employer-sponsored online therapy for employees
Tava Health provides online therapy services tailored for employees by partnering with employers. The core offering is access to licensed therapists through an online platform that employees and their family members can use as part of the company’s benefits package. Employers pay a fee to provide these mental health services to their workforce, making care more convenient and affordable for employees. The platform handles scheduling and therapy sessions online, removing barriers to access. Unlike more generic mental health services, Tava Health centers its business on integrating mental health care into workplace benefits, highlighting outcomes like better employee retention, lower medical costs related to mental health, and a stronger company culture. The company’s goal is to help employers improve workforce well-being and productivity by making high-quality mental health care easy to access for employees and their families.
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