Full-Time
VP Product Marketing & Customer Education
Posted on 7/15/2025
Similarweb
1,001-5,000 employees
Digital analytics platform for competitive insights
No salary listed
London, UK
In Person
 Product (1) |
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- 10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
- Deep experience leading product marketing in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
- Strong track record of developing strategic messaging and positioning in complex, technical domains
- Experience partnering closely with executive stakeholders across product, marketing, and sales
- Proven ability to scale high-performing, engaged, and empowered teams
- Exceptional storytelling and presentation skills—with the ability to simplify the complex and inspire audiences
- A customer-first mindset, strong business acumen, and a passion for category creation and innovation
- Comfortable navigating ambiguity and fast-changing environments with confidence and clarity
- Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
- Craft Messaging That Resonates: Own and evolve Similarweb’s messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industries—from CMOs and strategy leaders to analysts and performance marketers.
- Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
- Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpoint—from sales decks to website copy.
- Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
- Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how Similarweb is viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
- Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
- Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb. Represent the voice of the company and help bring our vision to life externally.
- Experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
- Experience working with analysts and analyst relations to build category leadership
- Background in data, analytics, or technology domains (SaaS, data, or technology)
Similarweb provides a digital data platform that gives a complete view of online activity for customers, prospects, partners, and competitors. It collects and combines data from websites, apps, and other digital touchpoints to produce dashboards and reports that show metrics such as traffic, engagement, referrals, and market trends. Users access these insights through an analytics platform to understand digital performance and identify growth opportunities. Compared with competitors, Similarweb targets large brands with enterprise subscriptions and emphasizes a broad, cross-stakeholder view of digital activity, enabling benchmarking and competitive intelligence. The company’s goal is to help businesses make data-driven decisions that improve growth and profitability in the digital economy.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2007
Simplify's Take
What believers are saying
- AI-related revenue grew to 11% of Q4 sales, up from 8% in Q2 2025.
- Rakuten partnership integrates Similarweb data into LLM visibility analytics for performance marketing.
- Retail Intelligence suite with Amazon IQ integration captures e-commerce market opportunity.
What critics are saying
- Q4 revenue missed guidance due to delayed two large LLM training deals.
- Claude and ChatGPT integrations commoditize Similarweb data, reducing subscription demand.
- Meta's Manus acquisition exposes proprietary datasets to competitors without additional compensation.
What makes Similarweb unique
- Embedded Claude connector enables real-time competitive intelligence directly in enterprise AI workflows.
- Proprietary real-time data across 100M websites, 4M apps, 5B keywords powers AI training.
- 60% multiyear contracts with 115% net retention demonstrate strong enterprise product-market fit.
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Benefits
Flexible Work Hours
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Rakuten Advertising and Similarweb power LLM visibility and performance intelligence for brands. Mar 25, 2026, 04:00 ET LONDON and SAN MATEO, Calif., March 25, 2026 /PRNewswire/ - Rakuten Advertising, the leading global affiliate marketing network, and Similarweb, the leader in digital data and market intelligence, today announced a strategic collaboration to deliver the affiliate industry's most powerful and unique data capabilities that help brands better understand and optimize their presence within large language models (LLMs) and across digital marketing channels. As AI reshapes how consumers discover and engage with brands, this partnership is designed to help advertisers move beyond traditional metrics and better understand where and how decisions are increasingly being influenced. As part of the agreement, Rakuten Advertising will integrate Similarweb's proprietary, best-in-class data into its analytics and reporting environment, offering brand advertisers deeper visibility into how their content and performance surface in emerging AI-driven discovery channels. Built on real user behavioral data at scale for topics and responses, Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies. "As AI-driven platforms redefine digital discovery, brands need a new way to measure and compete for visibility," said Baruch Toledano, VP and General Manager Digital Marketing Solutions at Similarweb. "Similarweb is at the forefront of helping companies understand their presence in these environments, the synergies between performance channels, and together with Rakuten Advertising, we're bringing that intelligence directly into the workflows that drive performance." The integration underscores Rakuten Advertising's continued investment in innovation to provide a competitive advantage to its clients in a rapidly evolving digital marketing environment. By incorporating Similarweb's proprietary data, the company is expanding its ability to help clients measure and improve visibility within generative AI platforms. "This collaboration unlocks a new level of transparency that gives brands that work with us an edge in a rapidly changing landscape for brand discovery and engagement," said Nick Stamos, CEO of Rakuten Advertising. "With Similarweb's data, our clients will have insights that aren't available anywhere else, helping them better understand their level of visibility in AI-driven environments and turn it into performance." The new capabilities will be available initially to a select group of Rakuten Advertising clients, with additional reporting features to be introduced soon. Participating brands will be able to better understand how they are represented within LLMs, access differentiated insights, and tie them more directly to performance. Additional details, including expanded reporting capabilities and broader client availability, will be available in the coming months. For more information, visit rakutenadvertising.com. About Rakuten Advertising Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences - from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. About Similarweb Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users' workflow, powered by advanced technology, and based on leading comprehensive Digital Data. Learn more: Similarweb | Similarweb Digital Data SOURCE Rakuten Advertising
Rakuten Advertising has partnered with Similarweb to help brands measure and optimise their visibility within large language models and AI-driven discovery channels. The collaboration integrates Similarweb's proprietary data into Rakuten Advertising's analytics platform, offering clients insights into how their content surfaces in generative AI environments. As AI reshapes consumer discovery, the partnership aims to provide brands with tools beyond traditional metrics to understand where purchasing decisions are influenced. Similarweb's data, built on real user behavioural insights, will enable Rakuten Advertising clients to develop more informed performance marketing strategies. The integration represents Rakuten Advertising's continued investment in helping clients navigate the evolving digital marketing landscape, providing transparency and competitive advantages in AI-driven brand discovery.
Carlsquare has advised XPLN, a provider of AI-driven digital shelf analytics and pricing intelligence solutions, and its shareholders EKK & Co. and Parsionate Group on the company's sale to Similarweb, a US-based publicly listed data provider. Financial terms were not disclosed. XPLN has spent over ten years providing digital shelf analytics that help consumer brands optimise product content, pricing and performance across e-commerce channels, serving more than 100 brands. The acquisition will combine XPLN's digital shelf analytics platform with Similarweb's consumer behaviour data across 750-plus global retailers. XPLN's team, platform and service commitment will remain unchanged following the transaction. Carlsquare acted as exclusive financial adviser to XPLN's shareholders.
Similarweb, a digital intelligence platform, saw its price target cut from $7 to $4 by Oppenheimer analyst Ken Wong, who maintained an Outperform rating indicating over 42% upside potential. The company's fourth-quarter revenue of $72.8 million missed consensus estimates of $76.4 million, primarily due to delays in two large large language model deals. CEO Or Offer emphasised Similarweb's strong positioning in AI-driven markets, noting the company's proprietary, real-time data as crucial for training LLMs and powering agentic AI tools. He acknowledged longer sales cycles for larger, multi-year opportunities have delayed revenue growth acceleration. The company provides digital intelligence tools that help businesses benchmark performance, analyse customer journeys and make data-backed decisions across marketing and sales applications.
Similarweb digital insights are now live in Claude. 3 Min. March 2, 2026 Free Website Traffic Checker Discover your competitors' strengths and leverage them to achieve your own success As part of its partnership with Anthropic, Similarweb LTD recently launched the official Similarweb connector in Claude - available to any Similarweb customer with API access directly through Claude's connector marketplace. Powered by its MCP Server, the connector creates a direct bridge between Claude and Similarweb's digital intelligence data - Traffic, Keywords, Gen AI, Retail, Company, App data, and much more. Users can now ask complex questions and receive instant, accurate answers without ever exporting a file or switching browser tabs. Built for enterprise teams. For teams running Claude at the enterprise level, there's even more flexibility. Anthropic recently announced a major expansion of its enterprise capabilities with new plugins and an updated Cowork experience, giving users more control. Similarweb's connector is included in Claude's pre-built Marketing plugin, covering a variety of marketing use cases, and is featured as one of Claude's new enterprise connectors. This makes it easier than ever to embed Similarweb into your workflows, build custom role-specific plugins, and reach more decision makers in the organization. High-Impact workflows: what you can do with Similarweb in Claude. Once Similarweb is connected to Claude, you can leverage this connection for various workflows. Here are some of the more popular ones: * Competitive benchmarking: Ask Claude to compare your traffic trends against your top three competitors. Get instant engagement metrics - visits, bounce rate, pages per visit - without opening a single dashboard. * Market opportunity analysis. Identify the fastest-growing companies in a category using real-time growth signals. Spot emerging players before they show up in your pipeline. * SEO and keyword strategy. Explore keyword gaps, category-level search trends, and which terms are driving traffic to competitors right now. Turn that into a content roadmap directly inside Claude * Channel and growth attribution. Understand what's actually driving shifts in a competitor's market share - whether it's paid search, organic, referrals, or something else. * Market sizing and due diligence. For analysts and strategy teams, Claude can pull traffic and audience data across a set of companies to support market mapping, investment research, or M&A prep - at a fraction of the time it would take manually. Because this runs on MCP, you can also build custom AI agents that integrate Similarweb insights into your own proprietary workflows - connecting it to your CRM, your internal analytics, or any other MCP-enabled tools. Part of a bigger shift. This launch is part of how Similarweb is embedding its data into the tools and workflows where decisions actually get made. You can already integrate Similarweb into leading AI tools such as: Cursor, Copilot, Manus, Gemini, and many other tools. Soon, Similarweb LTD'll announce its official ChatGPT app, making its data accessible to many more users worldwide. Each of these tools brings its own unique AI abilities, and Similarweb provides the trusted market data. When combined, it creates endless possibilities and use cases for every business need. Getting started. If you're an existing Similarweb API customer, connect directly through Claude's connector marketplace and authenticate with your API key. If you're on Claude Team or Enterprise, talk to your admin about enabling the Similarweb connector in Cowork and new plugins. If you're new to Similarweb, reach out to learn about its API plans. FAQs. What is the Similarweb MCP server? The Similarweb MCP (Model Context Protocol) server is a new way to bring trusted Similarweb data directly into AI agents and workflows. It lets AI systems access traffic, keyword, competitor, and audience insights at scale without manual setup or switching products. Which platforms does the Similarweb MCP integrate with? The MCP server integrates with leading Large Language Models (LLMs) and AI platforms, including Claude, Cursor, Copilot, Manus, n8n, and many more. It also works with no-code automation products like Zapier, and support for ChatGPT is coming soon... Do I need technical knowledge to use Similarweb inside Claude? No. Once connected, you can interact with Similarweb data using natural language prompts inside Claude. There's no need to write queries, build dashboards, or manually export reports. If you have API access enabled, you can start asking business questions immediately. Is the data in Claude real-time and secure? Yes. The connector pulls live data directly from your Similarweb API access, ensuring responses reflect the most up-to-date insights available to your account. Authentication is handled securely through Claude's connector framework, and data access follows your existing API permissions. Can different teams use the connector for different use cases? Absolutely. Marketing, strategy, sales, and investment teams can all use the connector differently. For example, marketing teams can analyze channel mix and keyword gaps, while strategy teams can evaluate market growth trends or benchmark competitors. Enterprise users can also build role-specific plugins and workflows around Similarweb data. Content Marketing Manager Hanna Mathé-Cohen, by day a Content Marketing Manager; at heart, a storyteller. With 3 years in B2B SaaS, she makes complex ideas simple, and even a little fun! Related Topics This post is subject to Similarweb legal notices and disclaimers. Jan 14, 2026 Dec 16, 2025 Nov 27, 2025 Feb 11, 2026 Feb 10, 2026 Jan 28, 2026 Jan 14, 2026 Dec 16, 2025 Nov 27, 2025 Feb 11, 2026 Feb 10, 2026 Jan 28, 2026 Wondering what Similarweb can do for you? Here are two ways you can get started with Similarweb today!