CP Axtra

Wholesale and retail distributor with omnichannel

Associate Director, Trade Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

E-commerce experience is the top priority; traditional retail experience is not the priority. Experience integrating online and offline in a business like Sam's Club is highly valued.
Hands-on experience with online campaigns, marketplace or platform promotion, and digital performance.
Rich team-management experience leading managers and large teams, setting goals, and building a performance culture.
Ability to read campaign data, return on investment, and customer insight and use them to make decisions.
A record of meeting commercial targets and owning outcomes.
Ability to turn commercial goals into campaigns with a clear objective, mechanic, and measure.
At least 10 years of experience in marketing, trade marketing, or e-commerce, including senior leadership.
A bachelor's degree or higher in marketing, business, or a related field.
Fluency in English.

Responsibilities

Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, business-to-business plans, and local plans.
Decide the channel and budget mix between online and offline, and reallocate spend based on performance data.
Build each campaign plan, defining its objective, mechanic, target customer, budget, and success measure.
Own campaign results, including uplift, return on investment, redemption, basket size, and share; review each major campaign against its target.
Establish a test-and-learn routine with clear dashboards so the team can adjust campaigns while they are running.
Use customer, category, and channel data to select promotions and improve targeting.
Incorporate e-commerce and digital practices into trade planning, including marketplaces, on-site traffic, search, customer relationship management, and paid media.
Coordinate online and offline promotions as one plan with consistent pricing, promotion, and customer experience.
Work with Loyalty and MarCom so trade campaigns use membership and customer relationship management data.
Lead two team leads and their managers; set goals, review performance, and coach them.
Build a team that owns campaigns end to end and improve its data and digital capabilities.
Hire, develop, and replace people where results require it.
Align Commercial, Store Operations, business-to-business, and Makro PRO stakeholders on one trade plan.
Manage agencies, suppliers, and commercial partners on campaign execution and cost.
Report results and next steps to the Marketing leader and senior management.

Desired Qualifications

Experience integrating online and offline in a business like Sam's Club is highly valued.

Associate Director, Trade Marketing

CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-10-26

Workplace: on_site

Department: Commercial

Description

Key responsibilities

Trade strategy and planning

Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans.
Decide the channel and budget mix between online and offline, and move spend to what the data shows works.
Build the plan for each campaign: objective, mechanic, target customer, budget and success measure.

Data and performance

Own campaign results: uplift, ROI, redemption, basket size and share. Review every major campaign against its target.
Build a test-and-learn routine with clear dashboards, so the team adjusts campaigns during the run, not after it.
Use customer, category and channel data to choose promotions and sharpen targeting.

Digital and omni-channel

Bring e-commerce and digital practices into trade planning: marketplace, on-site traffic, search, CRM and paid media.
Make online and offline promotions work as one plan, with consistent price, promotion and customer experience.
Work with Loyalty and MarCom so trade campaigns use membership and CRM data.

Team leadership

Lead two team leads and their managers; set goals, review performance and coach.
Build a team that owns campaigns end to end, and raise capability in data and digital.
Hire, develop and replace people where results require it.

Stakeholders

Align Commercial, Store Operations, B2B and Makro PRO on one trade plan.
Manage agencies, suppliers and commercial partners on campaign execution and cost.
Report results and next steps to the Marketing leader and senior management.

Requirements

Qualifications:

E-commerce experience is the top priority, not traditional retail experience. Experience integrating online and offline in a business like Sam's Club is also highly valued. Hands-on with online campaigns, marketplace or platform promotion and digital performance.
Rich team management experience: has led managers and large teams, set goals and built a performance culture.
Data-driven: reads campaign data, ROI and customer insight, and uses them to decide.
Results-driven: has a record of hitting commercial targets and owning outcomes.
Campaign strategy skills: can turn commercial goals into campaigns with a clear objective, mechanic and measure.
10 or more years in marketing, trade marketing or e-commerce, including senior leadership.
Bachelor's degree or above in marketing, business or a related field.
Fluent in good English.

Apply

Apply at CP Axtra

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1988

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