Marketer – Brand - Product, Storytelling

Location: San Francisco
Reports to: CEO

About Tavus

Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces.

The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.

The Role

Tavus is hiring a founding marketer to lead brand, product marketing, and category development.

This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.

Key responsibilities include:

• Developing and maintaining core company and product narratives

• Translating technical concepts into clear, externally facing messaging

• Creating high-quality content across formats (written, video, demos, launches)

• Supporting frequent product launches (weekly cadence) with structured messaging and assets

• Owning and evolving brand positioning across website, product, and external channels

• Driving distribution through organic, social, and PR channels

• Contributing to category definition in an emerging market

Candidate Profile

The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.

Two common profiles are expected:

Narrative / Creative Focus

• Strong ability to develop clear, compelling messaging from complex inputs

• High attention to detail across writing, visual output, and overall brand

• Experience producing product-facing content (e.g. demos, websites, launch materials)

Distribution / Growth Focus

• Experience driving reach through content, launches, and media

• Strong understanding of channels, timing, and amplification strategies

• Track record of creating high-engagement or high-visibility moments

Candidates may lean toward one area but should be capable across both.

Requirements

• Proven experience executing marketing work end-to-end (not solely strategy)

• Ability to operate independently and manage multiple workstreams

• Strong product understanding and ability to map messaging to user journeys

• High quality bar for output and attention to detail

• Willingness to work in a fast-paced environment with frequent releases

Preferred Background

• Experience in AI or developer-facing products

• Exposure to early-stage or high-growth environments

• Involvement in positioning or launching new product categories

• Familiarity with companies such as ElevenLabs, Lovable, or similar

Scope and Impact

• Full ownership of brand and narrative development

• Direct collaboration with the founder

• Responsibility for external perception of the company and its products

• Opportunity to shape positioning in a new and evolving category