Full-Time

Technical Product Marketing Manager

Updated on 12/17/2024

WorkOS

WorkOS

51-200 employees

API platform for integrating enterprise features

Consumer Software
Enterprise Software

Compensation Overview

$150k - $200kAnnually

Mid, Senior

Remote in USA

Category
Solution Engineering
Sales & Solution Engineering
Requirements
  • 4+ years of experience in product marketing targeting developers, engineering, and product manager personas.
  • Technical background (engineering or related) with experience marketing PLG products.
  • Proven track record of creating compelling marketing collateral targeting a developer audience.
  • Experience in conducting successful product launches and interfacing with developer-focused publications.
  • Experience with Identity and Access Management (IAM) industry is a bonus.
Responsibilities
  • Conduct thorough competitor research and equip the sales team with effective enablement tools, such as battle cards and presentations, to drive strategic advantage.
  • Regularly engage with customers to extract and synthesize insights, connecting them to value stories and product differentiation.
  • Develop and execute comprehensive product messaging, positioning, and go-to-market strategies for new feature releases.
  • Coordinate sponsorships for developer community channels, including blog posts, newsletters, podcasts, and conferences, to boost brand visibility and influence.
  • Collaborate closely with product and engineering teams to deeply understand product features and benefits, translating technical details into compelling messaging for a developer audience.

WorkOS provides an API platform that helps software-as-a-service (SaaS) companies easily integrate important enterprise features into their products. The platform includes tools for User Management, Single Sign-On (SSO), Directory Sync (SCIM), and Audit Logs, allowing companies to quickly become enterprise-ready. This means that instead of taking months to add these features, companies can do it in just a few minutes, which helps them secure larger enterprise contracts. What sets WorkOS apart from its competitors is its unified approach and developer-first design, making it user-friendly for engineers who want to focus on their unique product offerings rather than basic enterprise functionalities. The goal of WorkOS is to accelerate the time it takes for SaaS companies to bring their products to market while increasing their overall value.

Company Stage

Series B

Total Funding

$77.8M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

13%

1 year growth

31%

2 year growth

42%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for no-code solutions boosts WorkOS's integration with platforms like Bubble.
  • Remote work trends increase demand for secure, scalable enterprise features WorkOS provides.
  • Multi-cloud strategies create opportunities for WorkOS's unified API platform.

What critics are saying

  • Increased competition from similar API platforms may dilute WorkOS's market share.
  • Modulz acquisition could lead to integration challenges and service disruptions.
  • Dependence on third-party identity providers poses risks of outages or breaches.

What makes WorkOS unique

  • WorkOS offers a unified API platform for enterprise-ready SaaS integration.
  • The platform provides pre-built features like SSO, Directory Sync, and Audit Logs.
  • Developer-first design accelerates time-to-market for SaaS companies.

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