Full-Time
Technical Product Marketing Manager
Confirmed live in the last 24 hours
WorkOS
51-200 employees
API platform for integrating enterprise features
Compensation Overview
$150k - $200kAnnually
Mid
Remote in USA
- 4+ years of experience in product marketing targeting developers, engineering, and product manager personas.
- Technical background (engineering or related) with experience marketing PLG products.
- Proven track record of creating compelling marketing collateral targeting a developer audience.
- Experience in conducting successful product launches and interfacing with developer-focused publications.
- Experience with Identity and Access Management (IAM) industry is a bonus.
- Conduct thorough competitor research and equip the sales team with effective enablement tools, such as battle cards and presentations, to drive strategic advantage.
- Regularly engage with customers to extract and synthesize insights, connecting them to value stories and product differentiation.
- Develop and execute comprehensive product messaging, positioning, and go-to-market strategies for new feature releases.
- Coordinate sponsorships for developer community channels, including blog posts, newsletters, podcasts, and conferences, to boost brand visibility and influence.
- Collaborate closely with product and engineering teams to deeply understand product features and benefits, translating technical details into compelling messaging for a developer audience.
WorkOS provides an API platform that helps software-as-a-service (SaaS) companies easily integrate important enterprise features into their products. The platform includes tools for User Management, Single Sign-On (SSO), Directory Sync (SCIM), and Audit Logs, allowing companies to quickly become enterprise-ready. This means that instead of taking months to add these features, SaaS businesses can do it in just minutes, which helps them secure larger enterprise contracts. What sets WorkOS apart from its competitors is its unified approach and developer-friendly design, making it simple for engineers to implement these functionalities without getting bogged down in foundational work. The goal of WorkOS is to enable SaaS companies to scale their offerings and improve their market position by providing a seamless integration experience.
Company Stage
Series B
Total Funding
$77.8M
Headquarters
San Francisco, California
Founded
2019
6 month growth
↑ 19%1 year growth
↑ 42%2 year growth
↑ 34%
Simplify's Take
What believers are saying
- The $80M Series B funding round led by prominent investors like Greenoaks and Lightspeed Ventures indicates strong financial backing and growth potential.
- Partnerships with companies like Jumpshare and Everyspace demonstrate WorkOS's expanding influence and adoption in the enterprise market.
- The launch of official Bubble plugins showcases WorkOS's commitment to simplifying security and expanding its reach into the no-code development space.
What critics are saying
- The competitive landscape for developer tools and enterprise features is crowded, requiring WorkOS to continuously innovate to maintain its edge.
- Integration of acquisitions like Modulz may present challenges in aligning product visions and maintaining a cohesive platform.
What makes WorkOS unique
- WorkOS specializes in enabling developers to add enterprise features like SSO and directory sync to their apps, a niche focus that sets it apart from broader developer tool platforms.
- The acquisition of Modulz and its UI framework Radix enhances WorkOS's offering by integrating advanced UI capabilities, providing a more comprehensive solution for developers.
- WorkOS's extensive support for over 20 SSO identity providers, including major players like Okta and Google SAML, offers unparalleled flexibility and ease of integration for enterprise clients.
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