Procter & Gamble

Makes household and personal care products

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in any field is required; a business or marketing focus is preferred.
Two to four years of brand management, consulting, consumer journey design, or similar experience is required; FMCG industry experience is preferred.
Strong market knowledge of Malaysia is required to understand local consumers and develop brand equity and marketing strategies for the market.
Strong strategic and analytical thinking, including the ability to connect multiple data points to generate insights, is required.
An ability to drive innovation and brand growth is required.
Strong communication and teamwork capabilities are required.

Responsibilities

Define growth models to unlock growth of P&G brands using consumer and shopper insights and campaign analysis.
Lead brand-building activities and maximize initiatives across online retailers.
Identify consumer needs and wants for P&G products and provide input to the technical team on package and formula design for local consumers.
Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives.
Develop fit-for-use initiative toolkits, including digital campaigns, print materials, digital i-banners, social and e-commerce content, sampling trial toolkits, in-store activation, and demonstrations.
Craft promotion and pricing strategy, and above-the-line and below-the-line marketing plans for the brand.

Desired Qualifications

A business or marketing focus in the degree is preferred.
FMCG industry experience is preferred.

Job Location

KUALA LUMPUR GENERAL OFFICE

Job Description

Brand Manager

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

Demonstrate positive relationship building skills in engagements with multi-functional teams

Deliver Scorecard Business Targets, in line with the goals of the Business Unit

Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis

Lead brand building activities and initiative maximization acrossOnline Retailers

Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers

Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives

Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)

Craft promotion/pricing strategy andATL and BTL marketing plans for your brand

Job Qualifications

Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)

2-4 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry

Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market

Excellent forward-thinking, strategic and courageous leadership skills

Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights

An ability to drive innovation and brand growth

Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000155177

Job Segmentation

Entry Level

About the Company

Procter & Gamble

Makes household and personal care products

Procter & Gamble makes household and personal care products that consumers use for cleaning, grooming, hygiene, and everyday health. Its portfolio includes Tide laundry detergent, Pampers diapers, Gillette razors, and Crest toothpaste, with brands tailored to different needs and markets. The company develops and manufactures these branded goods, then earns revenue by selling them through retailers, distributors, online stores, and direct consumer channels. Its businesses span beauty and hair care, shaving, oral and personal health, fabric and home care, and baby and family care. Founded in 1837, Procter & Gamble is headquartered in Cincinnati, Ohio.

Company size: 10,001+
Company stage: IPO
Headquarters: Cincinnati, OH
Founded: 1837

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