Vice President, Lifecycle Marketing Strategy
$109.3k - $195k
Expert
Bachelor's
Seattle, WA, USA+2 moreMore locations: Chicago, IL, USA | Columbus, OH, USA
In Person
Growth & MarketingGrowth Marketing
About the job
Requirements
- A bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
- Significant experience developing and executing lifecycle, customer relationship management, customer engagement, retention, or relationship marketing strategies in a business-to-business environment.
- Demonstrated expertise designing customer journeys that drive engagement, product adoption, retention, and revenue growth.
- Strong understanding of business-to-business lifecycle marketing principles, including activation, engagement, cross-sell, and relationship deepening.
- Experience leveraging customer data, segmentation, analytics, and behavioral insights to develop targeted marketing strategies.
- Proven ability to translate business objectives into measurable lifecycle marketing programs and outcomes.
- Experience working with marketing automation, customer relationship management, and customer journey orchestration platforms.
- Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets.
- Demonstrated success partnering across Product Marketing, Segment Marketing, Analytics, Sales, and stakeholder organizations.
- Ability to influence senior leaders and drive alignment across a complex, matrixed organization.
- Strong project leadership and organizational skills, with the ability to manage multiple priorities and stakeholders simultaneously.
Responsibilities
- Define lifecycle journeys and key client moments that influence engagement, product utilization, and relationship expansion.
- Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities, and thought leadership.
- Develop deepening programs that connect clients with banking, payments, liquidity, credit, and advisory solutions based on demonstrated needs and behaviors.
- Identify and evaluate new lifecycle marketing capabilities, technologies, and operating models that strengthen Commercial Banking's client growth strategy.
- Leverage client, behavioral, and business data to identify opportunities for personalized engagement and next-best-action strategies.
- Establish key performance indicator frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption, and revenue growth.
- Deliver performance reporting, client insights, and strategic recommendations to senior Marketing and Commercial Banking leadership.
- Work with Product Marketing, Analytics, Sales Enablement, and Commercial Banking stakeholders to design integrated client journeys that deliver meaningful client experiences and measurable business outcomes.
- Lead test-and-learn initiatives to continuously optimize client experiences, engagement strategies, and business results.
- Establish and meet reach goals for the C&SI content curation engine, ensuring that clients receive and engage with firm-wide content.
About the company
JPMorgan Chase runs the largest bank in the United States, which serves households and small businesses as Chase and large companies, governments, and investors as J.P. Morgan. During the 2008 financial crisis it bought the failing investment bank Bear Stearns and lender Washington Mutual, and in 2023 it took over First Republic Bank after regulators seized it. Chase takes deposits and earns interest on credit cards, mortgages, and car loans, while the investment side earns fees for advising on mergers, raising money for companies, trading stocks and bonds, and managing wealth. Formed in a 2000 merger, JPMorgan Chase traces its roots to 1799 and is based in New York City.
Company Size
10,001+
Company Stage
IPO
Headquarters
New York City, New York
Founded
1799
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Simplify's Take
What believers are saying
- Growth is broad-based: every JPMorgan division posted record revenue in the June 2026 quarter, and trading jumped 35%.
- Stock grants gained value: shares rose 21% in three months, valuing JPMorgan at $965 billion in August 2026.
- Tech teams are well funded: JPMorgan's nearly $20 billion yearly tech budget is the largest in banking.
What critics are saying
- AI is shrinking some teams: Dimon said in July 2026 that AI cut up to 40% of certain roles.
- Plan on five office days a week: JPMorgan ended hybrid schedules for all staff in early 2025.
- It is fighting the president in court: Trump sued JPMorgan for $5 billion in January 2026 over his closed accounts.
What makes JP Morgan Chase unique
- It ranks first in investment banking: JPMorgan earned 9.3% of global deal fees in the first half of 2026.
- It trains future CEOs: 10 Fortune 500 chiefs were JPMorgan alumni in September 2025, fifth-most of any employer.
- Its payments arm is a hidden giant: JPMorgan says it processes $12 trillion a day across 160-plus countries.
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Benefits
- Health Insurance
- Flexible Work Hours
- Paid Sick Leave
- Paid Holidays