Full-Time
Mobile Service Technician
Updated on 9/4/2026
Cowboy
201-500 employees
Direct-to-consumer connected electric bikes and services
Compensation Overview
€40/hr
Remote in Germany + 1 more
More locations: Munich, Germany
Remote
Must live in or near Munich.
 Field Service (1) |
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- Live in or near Munich.
- Enjoy working with your hands and solving technical problems.
- Be customer-oriented, communicative, and reliable.
- Be comfortable working independently and on the move.
- Have freelance or self-employed status.
- Speak German and English.
- Travel across Munich to meet customers at their locations.
- Perform on-site diagnostics and repairs.
- Use Cowboy's diagnostic tools to identify issues.
- Deliver a seamless, friendly, and efficient repair experience.
- Represent the company as the face of the brand in the city.
- Follow up as needed to ensure the rider is back on the road.
- Passion for bikes, e-mobility, or technology.
Cowboy designs and sells connected electric bikes for urban commuters. They use a direct-to-consumer online model complemented by test-ride locations, service centers, and a subscription-based Cowboy Care for maintenance, insurance, and accessories. The bikes have a lightweight frame with a removable battery, a carbon belt drive, integrated lights, and a mobile app that provides a secure digital key, GPS theft protection, ride data, and route navigation, plus AdaptivePower that adjusts motor output automatically. They stand out through their design language, modular hardware, and social/environmental focus (B Corp certification in 2022), while controlling branding and customer experience via direct sales and retail presence, with a goal to make e-bikes a mainstream transport option.
Company Size
201-500
Company Stage
Acquired
Total Funding
$147.1M
Headquarters
City of Brussels, Belgium
Founded
2017
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Simplify's Take
What believers are saying
- September 9, 2026: Cowboy says it is back and adding 50 shops soon.
- ReBirth restarted production in January 2026 and is clearing backlog, restoring spare parts, and shortening deliveries.
- France expansion uses ReBirth’s 95 Oxygen stores, 10 Ovelo stores, and 500 dealers.
What critics are saying
- Cowboy’s 2024 report showed €21 million losses, €56 million debt, and negative €43 million equity.
- The May 2025 C4 ST MR recall exposed frame failures after 2,500 kilometers and damaged trust.
- ReBirth owns 80% after a rescue; failure to hit 2027 breakeven can trigger another collapse.
What makes Cowboy unique
- Cowboy combines connected-bike software, with Connect games, theft alerts, and crash detection.
- Brussels design team and ReBirth manufacturing network separate product development from industrial execution.
- Its minimalist, lightweight e-bikes still target urban commuters who value style, app integration, and convenience.
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Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 2%Another independent rides off into the sunset. | Image: Cowboy The Brussels-based electric bike company has officially closed its deal to be acquired by ReBirth Group Holding, which also owns...
Brussels-based e-bike manufacturer Cowboy has been acquired by French industrial group ReBirth. The takeover marks the departure of Cowboy's chief executive officer and co-founder Adrien Roose from the company. No financial details of the transaction have been disclosed.
Brussels-based electric bike company Cowboy has been acquired by ReBirth Group Holding, which owns cycling brands Peugeot, Gitane and Solex. The deal includes undisclosed funding from ReBirth and €15 million from existing shareholders. The funding will restart production and address a backlog of spare parts. ReBirth is the parent of Re-cycles, the French manufacturer that took over Cowboy's e-bike assembly operations earlier this year. Cowboy faced significant challenges in 2025, including delayed deliveries and repairs, and a costly frame recall that brought the company close to bankruptcy. The company's design, engineering and software teams will continue operating independently from Brussels, though founder and chief executive Adrien Roose has departed.
Brussels-based e-bike company Cowboy was saved from bankruptcy by a takeover from French e-mobility firm Rebirth, which invested €15 million and acquired an 80% stake. Rebirth plans to cut costs and expand Cowboy's retail presence. Cowboy is projected to lose €8-10 million this year with a turnover of €20-22 million, aiming to break even by 2027 with €40 million turnover. Original investors lost most of their investment, retaining only 20% of the company.
French conglomerate ReBirth is acquiring the struggling Brussels-based e-bike brand Cowboy. ReBirth is investing €15 million in the rescue, securing an 80% stake in Cowboy.