Senior Marketing Specialist - Strategy & Operations, Mandarin Speaking

Responsibilities

1. Merchant Supply & Growth Strategy: Oversee merchant supply growth and portfolio health across multiple cities in Australia. Formulate supply-side operational strategies, establish merchant growth frameworks, and enhance overall merchant operational efficiency and platform value.

2. Data-Driven Strategy & Project Execution: Leverage business analytics and market insights to identify growth opportunities, develop tailored operational strategies, break down target KPIs, and drive cross-functional project execution.

3. Product & Operations Alignment: Collaborate with Product and Business teams to optimize merchant-facing product capabilities and operational resource allocation, empowering merchants with self-service tools to improve performance.

4. Regional Management & Analytical Support: Assist the Regional Manager in day-to-day operational management across cities while providing data analytics support for consumer-side (C-end) performance.

Qualifications & Requirements

1. Background & Experience: Bachelor’s degree or above, with 3+ years of internet platform operations experience. Overseas work or study experience preferred. Background in local services merchant operations, supply strategy, or merchant growth is required (prior experience with platforms such as Meituan is a strong plus).

2. Analytical & Strategic Skills: Strong analytical prowess and strategic thinking abilities; proven track record of using data insights to diagnose operational bottlenecks and deliver actionable solutions. Basic knowledge of SQL is preferred.

3. Project Management & Collaboration: Outstanding project management, cross-functional communication, and resource integration skills, with the ability to independently drive complex projects to completion.

4. Business Acumen & Results Orientation: Deep understanding of regional internet business models, with strong goal-oriented execution and target breakdown skills. Continuously optimizes operational strategies to drive sustainable business growth.