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Mission North

Director of Digital Strategy - Social & Creator Program

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeHybrid

About the Job

Requirements

  • 10–12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand; public relations agency experience is preferred.
  • A successful track record of driving business development by building, selling, and activating high-profile integrated digital programs that grow client scopes and win new prospects.
  • Expertise across enterprise technology, fintech, cloud and infrastructure, health, and/or media and marketing technology.
  • Experience running successful paid, owned, and earned digital campaigns and connecting them into cohesive, measurable strategies.
  • Experience managing creator and influencer relationships, negotiating talent contracts, complying with Federal Trade Commission guidelines, and understanding creator monetization.
  • A proven track record of building brand advocacy programs or managing owned creator communities.
  • Ability to define key performance indicators, establish attribution models, and translate social and creator metrics into business impact for executive stakeholders.
  • Experience leveraging artificial intelligence tools for content workflow or familiarity with enterprise social listening and analytics suites such as Sprinklr, Sprout Social, or Brandwatch.
  • Deep public relations acumen and ability to bridge earned, owned, and social media.
  • A bachelor's degree is required.

Responsibilities

  • Partner with senior leadership to set the vision and oversee the evolution of digital, social, and public relations programs.
  • Drive business development and studio growth by identifying opportunities with existing clients and pitching hands-on to win new business.
  • Design integrated strategies and lead the conceptualization and direction of cross-channel digital, social, and content marketing programs for high-growth technology brands.
  • Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust and deeper engagements.
  • Build scalable campaign models that maximize content across multiple channels to multiply reach and drive measurable outcomes.
  • Oversee paid and performance efforts, providing strategic oversight for paid social to ensure it complements organic and earned activations.
  • Lead measurement and insights, championing data-driven storytelling and analytics to fuel insight-driven recommendations.
  • Oversee end-to-end strategy for high-profile creator and influencer programs, including talent-selection frameworks, contract negotiation strategies, and compliance oversight under Federal Trade Commission guidelines.
  • Monitor industry trends and platform shifts, translating change into actionable frameworks for clients and the agency.
  • Lead digital and content strategy in presentations to prospects, showcasing agency capabilities.
  • Coach, resource, and inspire team members to develop the next generation of digital leaders.

Desired Qualifications

  • Public relations agency experience.
  • Consumer technology experience.

About the Company

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
San Francisco, CA
Founded
2003

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