Full-Time
Direct-to-consumer flooring retailer and installer
$70k - $90k/yr
San Francisco, CA, USA
In Person
Must be based in the San Francisco Bay Area or willing to relocate.
Bachelor's
See people who can refer or advise you
Empire Today provides flooring solutions for residential and commercial customers across the United States. It offers products including carpet, hardwood, laminate, vinyl, and tile, sold through a direct-to-consumer model. The company conducts in-home consultations so customers can see samples in their own space and make a choice that fits their decor. Revenue comes from selling flooring and professional installation services performed by independent contractors, with a focus on quick turnaround such as next-day installation. Empire Today differentiates itself by delivering personalized, space-based sample viewing and rapid installation through a nationwide network, aiming to meet customer needs quickly and ensure satisfaction. The goal is to provide convenient, up-to-date flooring options and reliable installation to simplify home improvement for customers.
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$865M
Headquarters
Northlake, Illinois
Founded
1959
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Health Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Paid Holidays
Paid Vacation
Paid Sick Leave
401(k) Retirement Plan
Wellness Program
Commuter Benefits
Phone/Internet Stipend
Empire Today appoints Ash ElDifrawi Chief Growth and Marketing Officer. Appointment accelerates Empire's growth strategy, bringing its trusted shop-at-home model to the way customers live and shop today Northlake, IL, August 27, 2026 -( PR.com )- Empire Today, a leading provider of installed flooring solutions, today announced the appointment of Ash ElDifrawi as Chief Growth and Marketing Officer. ElDifrawi will focus on extending the convenience that built the Empire brand into a faster, more digital, and more personal experience for today's customer. Empire built its business on convenience, pioneering a shop-at-home model that brought expert consultation and professional installation directly into customers' homes for more than 65 years. ElDifrawi joins as the company invests in the next generation of that experience, from how customers first find Empire to how the finished floor goes in. "For over 65 years, customers have chosen Empire for convenience, expertise, and a great experience. What's changed is how they get there," said Brian Hutto, Chief Executive Officer of Empire Today. "People research differently, compare differently and expect a simpler, more seamless experience at every step. Ash understands how customer behavior is changing and, more importantly, how to turn that insight into growth. He's exactly the kind of leader we want helping us build Empire's next chapter." ElDifrawi brings more than 25 years of experience driving growth at consumer companies navigating major shifts in how people buy - from digital entertainment to connected travel to consumer health. Most recently, he served as Chief Commercial and Brand Officer at The Aspen Group. He previously held senior leadership roles at Redbox, Gogo, Google and Wrigley, and began his career at McKinsey & Company. He also holds a doctorate in clinical psychology, a distinctive foundation that has shaped the way he approaches growth throughout his career. His understanding of consumer behavior - what drives people to choose, buy, trust and stay loyal to a brand - has helped him turn insight into stronger customer experiences, differentiated brands and record-breaking growth. "Empire has invested in a strong brand promise that's been built over generations," said ElDifrawi. "The opportunity now is to bring that same promise to the way customers live and shop today: more digital, more on-demand, more personal. Empire is well positioned to lead that, and I look forward to partnering with the team to build the kind of customer experience that drives the next era of growth." ElDifrawi joins Empire as the company continues to invest in the end-to-end customer experience, from first search to finished floor. About Empire Today Empire Today makes getting beautiful new floors easy. For more than 65 years, the company has helped customers transform their homes with a convenient, shop-at-home experience that brings flooring samples directly to the customer. Empire offers a wide selection of carpet, hardwood, laminate, vinyl and other flooring solutions, with professional installation and service designed around the needs of the customer. Empire Today Press Relations 1-800-588-2300 www.empiretoday.com
Paul Hastings LLP advised an ad hoc group of term lenders to Empire Today LLC and its subsidiaries (Empire Today) in connection with a comprehensive, out-of-court recapitalization of Empire Today’s nearly $800 million capital structure
Empire today(r) once again named one of "America's Best Midsize Employers" by Forbes. Empire Today was named to the Forbes America's Best Midsize Employers 2026 list for the fourth time, based on employee feedback on workplace culture and experience. The recognition reflects the company's ongoing commitment to a strong, employee-driven culture that supports growth, trust, and customer-first values. Northlake, IL, March 26, 2026 -( PR.com )- Empire Today has once again been named to the Forbes list of America's Best Midsize Employers for 2026. The annual ranking recognizes organizations that stand out for employee experience, workplace culture and overall reputation. The list, announced on February 10th, is based primarily on survey responses from more than 217,000 employees working at companies across the United States with at least 1,000 employees. Respondents evaluated their employers based on factors such as work environment, as well as their likelihood to recommend their employer to others, with more recent data and feedback from current employees weighted more heavily in the final rankings by Statista in partnership with Forbes. This marks the fourth time Empire Today has been named to the list, reflecting the company's continued focus on fostering a workplace where employees can grow, contribute and succeed. "This recognition is especially meaningful because it reflects the experiences of our employees," said Brian Hutto, Chief Executive Officer. "Our employees are at the heart of everything we do, and this is a direct reflection of the culture they've built across our organization shaped by the incredible employees that put our customers first, build trust, and support one another. This culture, guided by our mission and values, is one we'll continue to support and strengthen." Empire remains committed to building on this recognition and continuing to invest in the people who make it possible. About Empire Today Empire Today, LLC, also commonly known as Empire Carpet and for its famous 800-588-2300 jingle, has been a leading provider of installed home improvements and home furnishings for over 65 years. Empire serves residential and business customers with a wide selection of installed carpet, hardwood, laminate, porcelain/ceramic tile, and vinyl flooring products suitable for homes, small businesses, organizations, and commercial applications. Empire provides shop-at-home convenience or on-site consultations, quality products at great prices, and world-class service. With over three million satisfied customers, Empire Today is dedicated to making beautiful new floors easy, creating spaces its customers love. Headquartered in Northlake, Illinois, Empire Today serves homeowners and businesses across 75 of the largest metropolitan areas across the United States. Empire Today Press Relations 1-800-588-2300 www.empiretoday.com
Northlake, IL, September 11, 2025 -( PR.com )- Empire Today, the leading provider of high-quality, affordable installed flooring solutions, is pleased to announce the appointment of Charlie Lockyer as its new Chief Financial Officer (CFO).
Empire Today partners with Habitat for Humanity to expand affordable housing access.