Assistant Manager Room Sales

Job Description

Indicators of Success:

• Achievement of customer satisfaction and loyalty goals

• Achievement of financial goals

• Achievement of revenue and market share goals

• Achievement of employee satisfaction and retention goals

Areas of Responsibility:

• Participate in the development and implementation of business strategies aligned with the Brand’s mission, vision, values, and strategies

• Develop and implement marketing and sales strategies that support hotel goals

• Monitor progress regularly and adjust strategies as needed

• Develop the annual budget with the Sales and Marketing team

• Achieve market share and revenue goals by directing group and transient sales and marketing strategies

• Analyze sales and market statistics to determine profitability and market opportunities

• Develop sales strategies to maximize revenue and yield, participating in yield management strategy development

• Maximize revenue from WRS by collaborating with Reservation Services to market the hotel appropriately and update cost structures

• Create and implement marketing strategies to increase local market awareness, leveraging brand marketing support

• Develop and implement public relations and advertising campaigns

• Ensure all marketing materials comply with brand standards

• Maximize productivity by aligning sold business with yield management strategies

• Qualify prospective leads based on profitability

• Design and propose programs that meet client needs

• Negotiate and close contracts with key customers

• Create 100% guest satisfaction by promoting “Yes I Can!” genuine hospitality and exceeding guest expectations

• Communicate and reinforce the “Yes I Can!” service vision to employees

• Ensure employees provide genuine hospitality and teamwork continuously

• Use teamwork to support guests and employees

• Seek opportunities to improve customer experience using customer feedback; collaborate with Director of Sales and Marketing to enhance hotel services

• Maintain up-to-date administrative records of all sales activity and account information using computer systems (Fidelio, Sales and Catering, Maximiser)

• Represent the hotel at relevant industry trade shows and events

• Understand and implement all Brand sales programs including but not limited to:

  • Yes I Can Meetings!

  • Worldwide Hospitality Program

  • Business Class

  • Partnership Marketing

  • Look To Book

• Monitor market and competitor activity; conduct ongoing research to identify sales opportunities

• Recommend and implement promotions aligned with the business plan

• Participate in weekly and monthly sales and revenue maximization meetings

• Prepare monthly reports for inclusion in Sales and Marketing reports

• Ensure brand integrity in all communications; coordinate marketing activities with the Director of Sales and Marketing

• Keep Director of Sales and Marketing informed of significant issues promptly

• Maintain a high standard of personal grooming and professionalism to represent the hotel effectively

• Familiarize with hotel objectives, strategies, and annual business plan marketing information

• Perform all duties efficiently and according to company policies and procedures

• Foster a cooperative and harmonious working environment with all hotel employees

• Project a positive image of the hotel at all times

• Perform other duties as requested by the General Manager or Director of Sales and Marketing

Success Factors:

• Focus on the Customer: Understand and exceed the needs of guests, internal and external customers

• Foster Teamwork: Motivate and work effectively in a team environment

• Communicate Effectively: Provide clear information for action by coworkers, customers, and suppliers

• Influence Decisions and Actions: Engage others to make decisions and take action

• Drive for Results: Achieve high levels of performance and meet or exceed objectives

• Build Strong Relationships: Foster trust and cooperation with coworkers, customers, and suppliers

• Drive for Change: Pursue continuous improvement across the organization

• Develop Self and Others: Continuously improve personal and team capabilities

• Think Critically: Apply logical approaches to problem-solving and planning

Key Skills and Requirements:

• Sales Skills: Understand hotel positioning and services; close business effectively

• Negotiation: Evaluate cost/benefits and negotiate mutually beneficial contracts

• Hotel Positioning: Understand hotel’s competitive positioning and market segments

• Budget Management: Develop and adhere to departmental budget

• Performance Management & Supervisory: Communicate with and motivate employees for high performance

• Think Strategically: Anticipate and address problems and opportunities proactively

• Revenue Forecasting: Assist in preparing revenue forecasts based on bookings and promotions

• Coaching: Guide and develop others through goal setting, reflective listening, and action planning
  
  
  Can also share your profile with us on [email protected]

Qualifications

Additional Information