Publicis Groupe

Runs advertising and digital transformation services

Associate Buying Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

A B2 or higher English language level is required.
A bachelor's degree in Media/Advertising, Communication, or a Business-related field is required.
Six months to one year of experience in roles related to project management or marketing is required.
Intermediate proficiency in Microsoft Excel is required.
Negotiation and project management skills are required.
Knowledge of media buying and advertising is required.
A basic understanding of various biddable media key performance indicators is required.
The ability to measure and analyze campaign performance is required.
Strong analytical and numerical skills are required.
Proficiency in Microsoft PowerPoint is required.

Responsibilities

Input buys and pull system reports.
Assist in the buying and allocation process.
Develop reports on program content after receiving information from the screening service for all prime-time properties.
Participate in agency training programs.
Maintain buys by confirming flighting and estimates, tracking delivery, securing make-goods and ADUs, and requesting and issuing pre-logs and post-analysis.
Ensure commercial inventory is entered into the MBOX system, including estimate and package setup, inventory management, overseeing changes, and writing or checking order letters.
Complete high-quality work on quick timelines and proactively coordinate workload with managers.
Compile data across several media platforms and create weekly and monthly reports.
Handle large-budget media campaigns for media clients and participate in production tasks related to activation, ensuring efficiency, precision, and minimal errors or issues.
Implement and manage paid marketing strategy, communications, budget allocation, and return on investment across digital channels.
Develop specific campaigns and maintain high-quality outcomes with a strong understanding of media analytics and reporting.

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

As part of the team, the Associate Buying Analyst is responsible for handling large budgets media campaigns for our Media clients.

Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues.

Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

Input buys and pulling system reports

Assist in buying/allocation process

Develops reports on program content after receiving information from screening service for all prime-time properties

Participates in agency training programs

Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis.

Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, managing inventory, overseeing changes, and writing/checking order letters

Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.

Compile data across several media platforms and create weekly/monthly reports.

Qualifications

Qualifications:
• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related

• 6 months - 1 year in roles related to Project Management or Marketing

Skills:
• Microsoft Excel: Intermediate (Must)
• Negotiation and project management skills (Must)
• Proactive and purposeful person (Must)
• Knowledge of media buying and advertising

• Basic understanding of various biddable media KPI(s).

• Ability to measure and analyze campaign performance
• Excellent verbal and written communication skills
• Strong analytical and numerical skills
• Proficiency in MS PowerPoint

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs