Location: Korea, Republic of
State/Province/City: Seoul
City: Seoul
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
CRM Manager
Description & Requirements
The CRM Manager is responsible for driving guest acquisition, retention, reactivation, and lifetime value growth through personalized CRM strategies, the development and execution of guest retention programs aligned with APAC Guest retention strategy, community engagement, and omnichannel guest development initiatives. This role will leverage guest data, local partnerships, and marketing automation to create highly personalized guest experiences across digital and offline touchpoints while strengthening brand affinity, guest retention value, and community engagement.
core responsibilities
Guest Acquisition & Lead Generation:
- Develop and execute CRM acquisition strategies to grow high-quality guest audiences.
- Partner with Retail Stores, Community Events, and Sweat Collective programs to acquire new CRM followers and leads.
- Identify and develop strategic partnerships that drive new Guest acquisition and elevate brand experiences.
- Develop strategic partnerships with external partners to engage high-potential Guests and deliver exclusive brand experiences.
CRM Personalization & Lifecycle Management:
- Develop guest lifecycle strategies to improve retention, purchase frequency, and customer lifetime value, while analyzing and reporting on program performance to drive continuous optimization.
- Build and manage personalized customer journeys based on purchase behavior, repurchase propensity.
- Ideally, have experience designing and executing automated CRM campaigns across marketing platforms, with the ability to track and optimize audience performance.
Omnichannel Guest Loyalty & Retention:
- Develop personalized service and loyalty strategies to drive guest engagement across online and offline channels.
- Collaborate with cross-functional teams to create differentiated Guest experiences that increase loyalty and advocacy.
- Leverage omnichannel guest profiles to deliver seamless end-to-end customer journeys across online and offline channels.
- Develop and execute guest retention programs aligned with APAC guest retention strategy.
- 8+ years of experience in CRM, loyalty, customer lifecycle management, or Guest development, preferably within premium, luxury, fashion, wellness, or lifestyle brands.
- Experience in developing and executing guest retention programs across omnichannel.
- Strong English communication skills with the ability to effectively collaborate and influence stakeholders across local and global teams.
- Exceptional analytical capabilities with expertise in customer segmentation, retention analysis, CLV/LTV measurement, and performance optimization.
- Demonstrated ability to develop scalable growth frameworks through hypothesis generation, testing, validation, and continuous learning.
- Strong understanding of the CRM/MarTech ecosystem and guest data infrastructure, with the ability to leverage tech and data to drive guest segmentation, personalization, lifecycle engagement, and retention
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
additional notes
Authorization to work in Republic of Korea is required for this role.
beyond the paycheck (benefits & perks)
work arrangement
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at[email protected]
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.