General Manager

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

Job Details

We’re Looking for a General Manager to Join the Mission

We are on the hunt for a dynamic and passionate General Manager to lead our Black Rifle Coffee Outpost team to new heights! In this key leadership role, you’ll oversee all aspects of our store operations – from delivering exceptional customer experiences and driving sales to managing inventory and developing a high-performing team. If you’re a results-driven leader with a knack for inspiring others and a love for coffee and community, this is the opportunity for you!

Why You’ll Love Working With Us

At Black Rifle Coffee Company, we’re about more than just coffee. We’re about passion, values, and community. When you join us, you’re joining a team that values freedom, integrity, accountability, respect, and love. Here’s what we offer:

• Competitive Pay

• 401(k) with Match (Roth & Traditional IRA Options) – Vests immediately

• Employee Stock Purchase Plan

• Exclusive Discounts on outdoor gear and clothing with our corporate partners

• Comprehensive Benefits – Medical, dental, and vision coverage

• Pet Insurance through MetLife

• Company-Paid Life Insurance + supplemental options available

• Short and Long-Term Disability Coverage

• Extensive Employee Assistance Program (EAP) – Including legal services

• A Values-Driven Culture built on freedom, integrity, accountability, respect, and love

Are you ready to lead from the front, inspire a team, and drive success? Black Rifle Coffee Company is seeking a motivated and experienced General Manager to oversee our Outpost team. In this role, you’ll have the unique opportunity to grow with us, make an impact, and deliver a legendary customer experience.

What You’ll Do

• Oversee all aspects of store operations: sales, customer service, inventory management, hiring, and staff supervision.

• Take ownership of the store’s P&L, managing expenses, labor, supplies, and inventory to meet profitability goals.

• Champion a customer-first mindset, embedding best practices and training to deliver legendary service.

• Foster a positive and cohesive team environment, adapting to changing business and customer needs.

• Implement company programs effectively, develop action plans, and coach your team to achieve operational objectives.

• Lead by example as a player/coach, modeling behaviors that inspire peak performance..

• Build strong relationships with customers, vendors, and the community through proactive outreach.

• Drive merchandising and marketing strategies within the store.

What We’re Looking For

• 5+ years’ experience in a quick-service restaurant (QSR) or related environment preferred

• 3+ years of management experience in a retail or QSR setting

• Proven ability to meet sales and profitability goals

• Exceptional leadership, organizational, and communication skills

• A history of successfully managing and motivating hourly team members

• Knowledge of inventory management and merchandising strategies preferred

• Flexibility to work varied schedules, including early mornings, nights, weekends, and holidays

About Us

At Black Rifle Coffee Company, we serve premium coffee to people who love America. Founded by former U.S. Army Green Beret Evan Hafer, we proudly support veterans, law enforcement, and first responders. Our mission goes beyond coffee – it’s about serving those who serve and building a community of like-minded individuals who share our values.

Ready to Roll Up Your Sleeves? Join the Black Rifle Coffee Company family and help us continue our mission of serving premium coffee and giving back to our communities.

Black Rifle Coffee Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status, or any other protected characteristic required by applicable law. All selected candidates will be required to pass a pre-employment background check.