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Publicis Groupe

Runs advertising and digital transformation services

Influencer Marketing Manager

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeDüsseldorf, GermanyNo salary listed

About the Job

Requirements

  • Have substantial experience selecting influencers and creators and have already delivered initial successful projects for brands.
  • Know how to use common influencer and creator analysis tools professionally.
  • Have established an initial network and, ideally, personal connections with influencers and creators; have engaged with various marketers and management agencies.
  • Be willing to appear on camera to help create content for clients.
  • Have completed a degree focused on communications or comparable training.
  • Have several years of experience as an influencer manager at an agency or company.
  • Have very good German and English skills.
  • Be able to remain composed and handle complex situations confidently under pressure.

Responsibilities

  • Manage influencer marketing for clients.
  • Integrate influencer marketing into client content plans and formats across Instagram, TikTok, YouTube, LinkedIn, Facebook, and other platforms.
  • Develop influencer strategies for clients and pitches.
  • Create channel-specific briefs for the creative development of social media campaigns, informed by knowledge of high-performing content.
  • Handle administrative tasks related to influencer management together with the consulting team.
  • Oversee influencer and creator projects from briefing through publication.
  • Work toward key performance indicator goals using data and benchmarks.
  • Document results, derive benchmarks, and continually improve the work.
  • Present influencer and creator campaign results and advise clients as a reliable contact.

Desired Qualifications

  • Be familiar with different target groups and future social media trends and incorporate emerging trends creatively into the work.
  • Have strong communication skills and confidence in presentation situations.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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