Media TAAG Analyst

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

The ideal candidate has independence focuses on quality and is eager to grow. Responsible for campaign setup, trafficking, and report generation in different ad servers. Should provide exceptional service to the clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

• Work directly with our agencies to implement and execute Digital Advertising campaigns and activate the audience strategy. Then monitor, pull reports, and ensure that campaigns are executing according to the client’s needs and guidelines, extract insights from audience data gathered from the different DMP/CDP and DSP platforms and effectively communicate to strategy and planning teams in relation to their goals and objectives.
• Share results from audience analytics reports with teams when available.
• Proactively identify campaigns behavior, reporting, and processes, callouts proactively when issues are found.
• Effectively communicate with the team. Fit with team’s organization chart to escalate and promptly communicate needs and ideas.
• One should act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns.
• Monitor campaign delivery by post live QA check to ensure campaigns are running as expected and targeting objectives are met. This includes checking daily reports in CM360 & Sizmek.
• Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary.
• Responsible for trafficking the campaigns in ad serving platforms.  

Qualifications

MANDATORY QUALIFICATIONS:

• 1+ year in roles related to Digital Marketing (Digital AdOps / Media Trafficker / Ad Ops Trafficker, etc.
• Bachelor’s Degree in Media/advertising or communication, Business, engineering, Commerce, Arts or any relevant field. 
• Communication skills.
• English level B2+ or above. 

• Experience with Ad Servers like:

  • CM360
  • Innovid
  • Flashtalking
• Experience in data management and reporting (must).
• Microsoft Excel: Intermediate (must).
• Proactive and purposeful person.
• Strong analytical and numerical skills.

• Demonstrable ability to recognize and resolve problems quickly and efficiently

NICE TO HAVE: 

• Basic knowledge of Taxonomy, Event Tagging, Floodlight Creation, Audience.
• Experience with Ad serving tools such as (Google Campaign Manager, Innovid, and Flashtalking)
• Experience managing Reporting tools (Datorama, Data Studio, Tableau, Power Bi.