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Solteo

Tailored software development and digital transformation

Founding Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeParis, FranceNo salary listed

About the Job

Requirements

  • Have 4 to 7 years of marketing experience, including an initial experience in B2B SaaS, ideally in a startup or scale-up.
  • Have broad experience across lead generation, paid and organic search, generative engine optimization, content, and automation, and be able to execute directly as well as manage service providers.
  • Be comfortable using data and reporting to assess campaign performance and stop unprofitable campaigns.
  • Be able to create effective design and conversion-oriented copy, and test unconventional ideas.
  • Be able to articulate and defend a vision and challenge existing approaches with supporting arguments.
  • Be fluent in French and English.

Responsibilities

  • Build and manage multichannel acquisition campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
  • Structure the database and launch outreach campaigns using Lemlist and Instantly; create HubSpot nurturing workflows in close collaboration with the sales team and sales development representatives.
  • Continuously optimize cost per acquisition, return on ad spend, and customer acquisition cost.
  • Define and manage the search engine optimization strategy and visibility in AI search engine answers through generative engine optimization.
  • Create articles, white papers, webinars, and customer testimonials to position Solteo in building electrification.
  • Design sales support materials and communications for customers.
  • Develop the brand through visual identity, social media managed with the agency, industry events, and trade shows.
  • Support product launches and develop co-marketing with distribution and manufacturing partners.
  • Explore partnerships, public relations, and referral programs as growth channels.
  • Implement reliable tracking through to the customer relationship management system and create clear dashboards using Google Analytics 4, Google Search Console, and HubSpot.
  • Track customer acquisition cost, lifetime value, and conversion rates to decide which activities to expand or stop.
  • Develop existing automations using Make and Zapier and improve existing AI agents.
  • In the first month, learn the Solteo ecosystem, audit acquisition channels, take ownership of the customer relationship management, automation, and advertising stack, and launch initial campaigns.
  • Within the first year, manage a profitable multichannel acquisition strategy aligned with sales and double organic traffic through search engine optimization.
  • After the first year, identify new growth channels and build a marketing team.

Desired Qualifications

  • Experience in construction technology or energy technology, or working with tradespeople and the construction sector.
  • Motivation to work on impact-focused projects and the energy transition.

About the Company

Solteo

Tailored software development and digital transformation

Solteo delivers tailored software solutions that help businesses become more efficient and undergo digital transformation. It serves a wide range of clients from small businesses to large enterprises and offers end‑to‑end services that cover consulting, software design, development, deployment, and ongoing support. How it works: Solteo partners with clients to understand their needs, then designs and builds custom software, implements it, and provides ongoing maintenance to ensure performance and scalability. Differences from competitors: instead of selling off‑the‑shelf products, Solteo focuses on client‑specific requirements and continuous support through long‑term service contracts, emphasizing performance and scalable architecture. Goal: enable clients to reach their digital goals by delivering customized software that improves efficiency and enables growth.

Company size
11-50
Company stage
Seed
Total funding
$1.7M
Headquarters
Paris, France
Founded
2023

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