Senior Brand Strategy Manager
Confirmed live in the last 24 hours
Yeti

1,001-5,000 employees

Manufactures durable outdoor gear and coolers
Company Overview
YETI is a company deeply committed to enhancing outdoor experiences, offering employees the chance to contribute to sustainable, high-quality products designed for the wilderness. Their competitive edge lies in their unwavering dedication to their mission, consistently expanding their product line while maintaining the quality and durability they're known for. This commitment to excellence, combined with a culture that values the outdoors, positions YETI as an industry leader in outdoor gear.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

2006

Headquarters

Austin, Texas

Growth & Insights
Headcount

6 month growth

7%

1 year growth

21%

2 year growth

50%
Locations
Austin, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Branding/Brand Strategy
Marketing
CategoriesNew
Business & Strategy
Social Media
Requirements
  • Bachelor's Degree required
  • At least 6 years of experience with direct-to-consumer marketing in global brand management/brand strategy
  • Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
  • Experience leading go-to-market strategies
  • Demonstrable understanding of the various functional aspects of a marketing organization, plus digital/social media landscapes
  • Excellent written and verbal communication; ability to interact at senior levels of the organization
  • Previous experience developing cross-channel marketing plans
  • Nimble, resourceful, and detail-oriented; thrive in both independent and collaborative work environments
  • Strong project management skills - ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
Responsibilities
  • Gather data, formulate insights, and articulate strategic brand opportunities that will impact the business and drive omnichannel growth
  • Work cross-functionally to collect all relevant inputs and opinions, provide the analysis to make marketing decisions from that effort
  • Look to culture and consumer behavior to craft briefs and campaigns that power our growth goals and generate positive affinity with audience targets
  • Identify and refine target audience(s), regularly monitoring relevance of that target and identifying strategies and tactics to engage and connect our brands to our consumer
  • Use creative storytelling and presentation to bring to life our brand strategies, insights, and target audience
  • Ideate and identify the unexpected applications of brand that touch consumers and culture - partnerships, collaborations, brand activations
  • Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is authentic and represents the best interests of the communities we serve
  • Consistently assess competitive strategies and uncover white space opportunities
  • Work closely with domestic and international teams to ensure alignment with the overall global strategy; define and communicate modifications based on local market needs