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Full-Time

Director Product Marketing

Platform PMM Team

Confirmed live in the last 24 hours

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software

Compensation Overview

$212k - $318kAnnually

+ Variable Compensation + Overtime

Senior, Expert

Denver, CO, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Requirements
  • 10+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers (yes, slightly meta)
  • Experience directly managing and coaching individual contributors, building the next generation of great product marketers
  • Know what great work looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
  • Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
  • Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets
  • Love and thrive in a fast-paced, dynamic environment
  • Experience in e-commerce, digital marketing, or marketing automation software is a major plus.
Responsibilities
  • Crafting differentiated, unified positioning & messaging for our Marketing solutions
  • Partnering with Product Managers as the voice of our customers, GTM teams, and the market to help shape our product roadmap
  • Launching new, innovative features and products into market that cut through the noisy marketing automation landscape
  • Establishing Klaviyo as a thought leader in B2C marketing strategy and execution by developing and pushing a strong POV and voice in the market
  • Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
  • Supporting our Sales teams in strategic deals that require product expertise and a strong understanding of customer needs and use cases
  • Collaborating with our Segment PMM team to tailor messaging and create sales plays for our various target audience segments

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

29%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.