Growth Marketing Manager - StartUp Pampers

Company Description

About Publicis Le Pont

Publicis Le Pont is a one-stop-shop that connects scalable operations with creative agility. We are the ultimate partner that can lead your digital transformation with speed, efficiency, and a consumer-first approach. Through the Publicis Power of One, we are seamlessly connecting three European Centres of Excellence: Commerce, Production, Data & Technology, and Content & Creativity. These pillars define modern KPIs, but the magic happens only when they are connected. We work globally, creating strategies and digital materials for many global brands and businesses.

In Hungary, our multinational team represents over 380 people from across 25 different countries, providing integrated solutions and diverse expertise that shape how Fortune 500 companies and brands communicate from Europe to the US and China.

We are a group of communication professionals deeply rooted in the values of diversity and inclusion, working for better futures at speed by turning the magical combinations of many into the Power Of One.

And we are proud to be the first agency in Hungary to get the Great Place To Work® certification.

Overview

🚀 Growth Marketing Manager  – StartUp Pampers 

Join us to help grow one of the world’s largest parenting apps, live in 12+ markets including the US, Germany, and Japan. As a Growth Marketing Manager, your mission is to activate users and boost engagement in the Pampers Loyalty Program. 

This high-impact role gives you end-to-end ownership of key campaigns—from spotting opportunities in data to planning A/B tests and launching CRM journeys across email, push, and in-app. You'll combine strategic growth ownership with hands-on execution, and work in close collaboration with global stakeholders.

What you’ll do as a Growth Marketing Manager? 

You will collaborate closely with our data analyst, campaign manager, and creative team to move users through the app’s onboarding and engagement journey using a range of tools including email marketing, push notifications, in-app messages, and more. 

• Opportunity Discovery through Data: Lead the identification of growth opportunities by exploring user behavior data. Collaborate closely with the data analyst while also using self-serve tools like Mixpanel and Excel to run light-touch data investigations independently. 

• Insight Consolidation from Research: Gather and synthesize insights from multiple sources – including app store ratings & reviews, user interviews, and other qualitative/quantitative research – to identify actionable opportunities for activation and engagement. 

• Objective & KPI Planning: Set quarterly team targets and activation objectives. Collaborate with the data analyst to build dashboards and track performance on a regular basis. 

• Experimentation & Testing Roadmap: Translate insights and data into a backlog of hypotheses and test campaigns. Define the activation roadmap, plan A/B tests, and lead execution across relevant touchpoints. 

• Cross-Team Collaboration for Campaign Delivery: Work with copywriters, designers, and campaign managers to ensure that creative assets and messaging campaigns are delivered with clarity, quality, and performance intent. Success in this role comes from your ability to shape direction and align diverse stakeholders through influence, not authority.

• Stakeholder Management & Reporting: Represent the Activation Growth Team in key forums. Own the reporting cycle and ensure regular alignment with internal and external stakeholders, including P&G teams and senior leadership. 
• Championing AI Adoption: Drive the integration of AI into our growth hacking processes. You’ll be expected to bring an AI-first mindset, experimenting with tools to enhance campaign performance, optimize workflows, and build team AI literacy.

What You’ll need to succeed in this role? 

We’re looking for someone who takes ownership with confidence, drives performance independently, and thrives in cross-functional, global teams. You’ll combine strategic thinking with hands-on execution, communicate with clarity and influence, and stay curious in the ever-evolving world of AI, martech, and digital growth. A user-first mindset, adaptability, and a drive for continuous learning are key to success in this role. 

• Experience in CRM / lifecycle marketing, ideally in mobile or B2C 

• Confidence in data tools (e.g., Mixpanel, Excel) and campaign testing 

• Familiarity with growth hacking and agile ways of working 

• Demonstrated ability to work closely with copy/design teams 

• Experience in A/B testing creative content, messaging, or user flows with measurable outcomes. 

• Practical use of AI tools in marketing workflows and eagerness to embed AI into ways of working

• Proven stakeholder management skills, with the ability to influence without authority

💡 Bonus: Experience in product management or performance media is a big plus! 

Additional Information

Why Should You Join Publicis Groupe

• Multicultural and diverse environment: We have more than 380 colleagues and counting, with talents coming from every part of the world. Why not join us and learn some Portuguese during lunch breaks?

• Home office opportunity: We go to our modern and minimalistic, award-winning open office three times a week, and enjoy the comfort of our own home twice a week.

• Flexible working hours: The working hours are flexible. While work for clients can't be done in the evening, if you have a dentist's appointment at 3 p.m., we won't stop you from going.

• Work Your World program: Want to work from a different country for a few weeks? With us, it's possible! Pick a Publicis Groupe office anywhere in the world and start packing.

• Dog-friendly office: Your furry, occasionally barking best friend is welcome at our office.

• Company events: We not only learn each other's native languages but also have regular get-togethers. We celebrate with themed parties throughout the year and boost creativity with Creative mornings in the Café.

• Wellbeing: Last year, we launched our wellbeing program, Balance by Publicis Groupe Hungary. We are committed to helping you create balance in your life with initiatives like coaching, round table conversations, workshops, and educational resources on wellbeing.

Interested? Come and join the Publicis Groupe adventure!