Head of Marketing Services - Fbl
About the job
- Expert understanding of business-to-consumer marketing, with business-to-business marketing knowledge as a plus.
- High-level marketing experience with well-known brands; client-facing experience is a plus.
- Experience with marketing programs such as client acquisition and upsell, account activation and usage, loyalty, and sponsorship activations.
- Experience managing teams that execute marketing campaigns and track and analyze results.
- Acumen for pricing marketing services and managing budgets.
- Strong verbal and written communication skills in English as a second language.
- Experience interacting confidently with senior management and C-suite stakeholders in a matrix organization.
- Lead the growth and development of the Client Marketing function for FBL.
- Lead and oversee bespoke co-marketing plans with Visa’s key clients across issuers, merchants, acquirers, fintechs, and strategic partners.
- Identify and drive client and partner co-marketing opportunities, develop client-side marketing relationships, and lead teams executing the plans.
- Oversee the end-to-end business-to-business-to-consumer marketing approach for activating Visa sponsorship properties and product launches with clients.
- Understand client business challenges and opportunities, define and support solution execution, and ensure a measurement framework for continuous learning and improvement.
- Support Business Development efforts, including requests for proposals and prospecting.
- Ensure Client Marketing projects comply with Visa policies and market regulations.
- Oversee marketing program budgets and campaign financing in line with contractual commitments.
- Manage a team of at least three contributors and directly manage certain signature clients with Sales teams.
- Coach and develop high-performing teams.
- Knowledge of business-to-business marketing.
- Experience in client-facing functions.
- Experience working with well-known brands.
About the company
Visa runs a global payment network that connects banks, merchants and consumers so card purchases and money transfers move between financial institutions. Its VisaNet system handles authorization, clearing and settlement, linking the bank behind a buyer's card with the bank that accepts a merchant's payment. The company earns fees from payment activity, transaction processing and international transactions, and sells fraud prevention tools, payment software and consulting services to businesses. Banks and other partners issue Visa branded cards and use its technology to build their own payment products. Visa traces its roots to a Bank of America card program launched in 1958 and is headquartered in San Francisco.
Company Size
10,001+
Company Stage
N/A
Total Funding
$9.6M
Headquarters
San Francisco, California
Founded
1958
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Simplify's Take
What believers are saying
- Visa demand keeps growing: July 2026 results showed quarterly revenue up 14% to $11.6 billion.
- Advisory staff get structured training: Visa University has over 50 learning modules for its consulting and analytics teams.
- Visa is capturing stablecoin activity: September 2026 settlement volume exceeded a $20 billion annualized run rate.
What critics are saying
- Visa must pay partners more: July 2026 results showed client incentives up 18%, faster than revenue.
- Visa faces pressure on its debit contracts: the Justice Department seeks restrictions on alleged anticompetitive practices.
- Technology and product jobs face cuts: Visa announced about 2,600 planned layoffs in July 2026.
What makes Visa unique
- Visa reaches everyday checkout at scale: its cards are accepted at over 175 million merchant locations.
- Visa avoids consumer lending exposure: it bears no cardholder credit risk.
- Visa Direct extends beyond cards: it reaches approximately 12 billion bank account, wallet and card endpoints.
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Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Company News
Kenyan fintech HoneyCoin raised $4.9 million in seed funding to expand its stablecoin cross-border payment services into Africa, Latin America, and Asia. Led by Flourish Ventures, the round included TLcom Capital, Stellar Development Foundation, and Visa Ventures. HoneyCoin processes $150 million monthly, serving 350 enterprise clients. The funds will be used to hire executives, secure licenses, and expand into new markets, with plans for new products by Q3 2025.
Nekuda raises $5M led by Madrona, Amex Ventures & Visa Ventures to power agentic aayments. For the infrastructure of the future of online commerce.
Visa Ventures has invested in stablecoin infrastructure platform BVNK, marking Visa's first direct investment in a stablecoin payments player. This move supports the future of stablecoins in payments, enhancing BVNK's credibility and penetration with Visa's partners. BVNK, which raised $50 million in a Series B round in December 2024, processes $12 billion in annualized volume and offers solutions for B2B and B2C payments using stablecoins.