Associate Director of Sales - Weddings & MICE

Job Description

The Associate Director of Sales – Weddings & MICE is responsible for leading the hotel's weddings, social events, meetings, incentives, and group business sales strategy. The role focuses on maximizing revenue opportunities, developing key market segments, managing high-value client relationships, leading the sales team, and ensuring exceptional event experiences that enhance the hotel's reputation and profitability.

Key Responsibilities:

• Develop and execute strategic sales plans to achieve wedding and MICE revenue targets.
• Drive business growth through weddings, corporate events, conferences, incentives, exhibitions, and social celebrations.
• Identify new revenue opportunities and expand the hotel's presence in key market segments.
• Establish annual sales goals, forecasts, and action plans in alignment with hotel objectives.
• Monitor market trends, competitor activities, and pricing strategies to maintain competitive positioning.
• Build and maintain strong relationships with high-value clients, corporate partners, and event planners.
• Manage key accounts and ensure personalized service delivery throughout the sales and event execution process.
• Conduct regular client meetings and presentations to understand needs and propose customized solutions.
• Lead, mentor, and motivate the sales team to achieve individual and departmental targets.
• Provide coaching, training, and performance feedback to enhance team capabilities and productivity.
• Conduct regular team meetings to review performance metrics, share best practices, and address challenges.
• Oversee event planning and execution to ensure all weddings and MICE events meet the hotel's quality standards.
• Collaborate with operations, catering, and housekeeping teams to deliver seamless event experiences.
• Conduct post-event reviews and gather client feedback to drive continuous improvement.
• Develop targeted marketing campaigns and promotional strategies to attract wedding and MICE business.
• Participate in industry trade shows, networking events, and conferences to generate leads and build brand awareness.
• Create compelling proposals and presentations that showcase the hotel's unique value proposition.

Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 8–12 years of experience in hotel sales, with significant exposure to weddings and MICE segments.
• Proven experience managing large-scale weddings, corporate events, and high-value group business.
• Strong network with wedding planners, corporate clients, event agencies, and industry partners.
• Demonstrated ability to achieve revenue targets and manage complex sales cycles.
• Strong leadership, negotiation, presentation, and relationship management skills.

Additional Information

WHAT IS IN IT FOR YOU:

• Come As You Are
• Work With Purpose
• Grow, Learn and Enjoy
• Explore Limitless Possibilities