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Full-Time

HR Business Partner

Posted on 7/25/2024

Betterment

Betterment

201-500 employees

E-commerce platform for branded lifestyle products

Data & Analytics
Consulting
Fintech
Financial Services
Real Estate

Compensation Overview

$110k - $130kAnnually

+ Equity Package

Mid, Senior

New York, NY, USA

Category
Human Resources
People & HR
Requirements
  • HR Business Partner experience
  • Proficient in translating business priorities into HR strategies
  • Bias towards action and teamwork
  • Strong experience partnering with Senior Leadership
Responsibilities
  • Advise and partner with leaders and managers on people-related matters
  • Act as a resource and advisor to employees
  • Collaborate with Recruiting team
  • Contribute to talent development initiatives and DEIB programming
  • Play a key role in People processes and projects

Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting a positive lifestyle and happiness. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sale prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on creating a unique brand identity that resonates with individuals who appreciate lifestyle-oriented merchandise. The goal of Betterment is to attract a diverse clientele and encourage a pursuit of happiness through its products.

Company Stage

Series F

Total Funding

$448M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

3%

1 year growth

11%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Betterment's diverse product range and positive branding can attract a wide customer base, potentially leading to high sales volumes and profitability.
  • The company's focus on promoting happiness and well-being through its products can create a loyal customer base that resonates with its message.
  • Economies of scale can lead to increased profitability as sales volumes grow, benefiting both the company and its employees.

What critics are saying

  • The competitive nature of the e-commerce market means Betterment must continuously innovate to stay ahead of rivals.
  • Relying on direct sales for revenue can be risky if there are fluctuations in consumer demand or economic downturns.

What makes Betterment unique

  • Betterment's focus on branded lifestyle products that promote happiness sets it apart from other e-commerce platforms that may not have such a clear, positive message.
  • The company's ability to offer a wide range of products, from apparel to accessories and gifts, allows it to cater to a diverse customer base, unlike more specialized competitors.
  • Betterment's direct sales model and occasional sale pricing make its products accessible to a broad audience, enhancing its competitive edge in the online retail market.
INACTIVE