Inactive
T

TikTok

Short-form video platform with ads

Product Manager Project Intern - Brand Effectiveness, Monetization Product

Product ManagementPosted on Apr 17
Internship · Summer 2026San Jose, CA, USA$35 - $55 /hrIn-person

About the Job

Requirements

  • Currently pursuing a Bachelor’s degree or higher; majors in Computer Science, Statistics, Data Science, or MBA preferred.
  • Strong analytical and problem-solving skills, with the ability to learn quickly and work proactively.

Responsibilities

  • Conduct in-depth research on key accounts' brand status, market positioning, and competitors. Identify areas where improvements can be made to achieve brand outcome goals, especially focusing on their unique needs and challenges.
  • Summarize best practices from industry leaders in enhancing key account brand performance. Analyze how different strategies have led to successful brand outcomes and how they can be adapted for our accounts.
  • Partner with brand strategists, marketing teams, and account managers to develop and iterate on brand-specific strategies for key accounts.
  • Drive the implementation of brand improvement initiatives, ensuring alignment with the overall brand goals of key accounts. Monitor the progress of these initiatives and make necessary adjustments.
  • Contribute to the development of brand innovation strategies by providing insights from market trend research. Suggest ways to incorporate new trends into key accounts' brand strategies to stay competitive.
  • Monitor key performance indicators related to key accounts' brand performance, such as brand awareness metrics and customer engagement levels. Use this data to identify areas for improvement.

Desired Qualifications

  • Self-motivated, detail-oriented, and an excellent communicator with strong collaboration skills.
  • Able to commit to at least 5 days per week for a period of 3-6 months is preferred.
  • Previous involvement in consulting or experience with retail or CPG businesses is preferred.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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