Trade Marketing Lead - ASEA Partner Markets

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Trade Marketing Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human. 

About the Job.

This role reports to Country Head – ASEA Partner Markets (or G2 Markets). The ASEA G2 Markets under the scope of this role include: Thailand, Malaysia, Singapore, Hong Kong and Taiwan. The role is to drive sustainable sales growth and business profitability by driving the G2 distributors performance through best-in-class business planning and excellent execution in commercial, TRM, and innovations. 

Lead distributors in governance and way of working related to business planning and execution.

• Lead the Annual Business Planning process in collab with marketing and cross functional teams to enhance Distributors' brand plans, trade plan, investment plan, and overall capabilities.
• Drive Quarterly Business Reviews in collab with marketing and key account leads. Drive execution tracking, insights, analysis to support business decisions.
• Drive negotiation and influence with distributors on annual price changes from strategy to execution, NPD (New product launch) downstream planning and excecution, and other commercial projects.
• Champion sustainability for G2 markets. Champion share & learn across markets between G1-G2, G2-G2, and across zones. (with G1 markets meaning Vietnam, Phlippines, Indonesia, South Korea).

More Details.

1.  Lead distributors in governance, SOP, and way of working from business planning to commercial execution and launch excellence.

• Own and lead Distributor governance, standard operating procedures, and ways of working related to marketing, trade marketing, business plan, commercial execution topics.
• Drive the way of working related to pre-approval and post-review promomats, non-promomats for all markets, depending on model in collab with marketing, science, and distributor's team.
• Own the way of working related to digital platforms, ecommerce platforms, digital properties, adaptation of shopper playbook, brand guidelines, Own-it guidelines on POSM, shopper materials, customer materials, customer selling stories, detailing aids etc.

2.  Lead the Annual Business Planning process in collab with marketing and cross functional teams to enhance Distributors' brand plans, trade plan, investment plan, and overall capabilities.

• Be the voice from markets, customers, channels with deep insights in any Opella internal discussions on brand performance and execution in markets.
• Be the voice from Opella to continuously challenge the brand performance and Distributor's executions of each brand, each market.
• Give strategic inputs/feedbacks to improve Distributor trade marketing/ channel/ Customer/ shopper strategy, investment, activation plans.
• Influence Distributors to follow Opella's new commercial strategies and directions if any, and help G2 to integrate with G1 under same agenda.
• Initatie and collaborate with distributors on activities to better understand, challenge, and maximize the sell-out performance. Highlight relevant opportunities/risks with clear action plans to address.
• Uplift Distributors' capabilities in related to trade marketing, channel marketing, RGM, category development, and ecommerce, where applicable, leveraging zone synergy and best practice sharing across markets.

3.  Drive Quarterly Business Reviews and commercial execution tracking

• Lead and drive Quarterly Business Reviews' agenda, content briefing, content preparation, in collab with G2 marketing, key account leads, and cross functional teams.
• Continuously challenge and raise the bar in Distributors' commercial execution standards, effectiveness, and investment effciency.
• Own and lead distributors' execution tracking way of working, tools, and integrate those with the Regional (AMEA) tracking requirements.
• Own trade insights across 5 markets, and lead analysis and diagnosis exercises for decision-making or recommendations when required.

4.  Pricing, NPD (New Product Launch), and other initiatives

• Lead the annual supply price increase exercise.
• Lead the NPD process in downstream planning and commercial execution phase, including sell-out forecast, commercial launch plan, launch metrics, picture of success, launch tracker, etc.
• Drive max plans, turn-around actions, or any new initiatives with Distributors regarding channel, shopper, KA customer management, category development, ecommerce, etc.

5.  Champion of sustainability and learning

• Champion sustainability topic and projects for G2 markets.
• Champion share & learn across markets G1-G2, G2-G2, and across zones.
• Champion AI application to daily work for G2 team.

About You.

• Experience: Approximately 10 years working experience at MNC with Trade Marketing, Marketing, and/or Distributor Management background.
• At least 3+ years at managerial level with experiences leading cross-functional peer groups, cross-country operation, and/or working with internal complexities and regional stakeholders where leadership without authority is required.
• Experience managing business partners in FMCG, or Consumer Healthcare is a plus
• Experience in a zonal/regional role driving trade marketing strategies and execution excellence standards is a plus
• Exposure to sales, marketing, trade marketing execution on the ground is a plus
• Soft skills:
  • Managing stakeholders using expertise and influence, instead of authority.
  • Strong business acumen, analytical and strategy thinking
  • Commercial executional insights from previous roles
  • Strong communication skills with ability to negotiate and solve problems
  • Excellent project management and planning skills
• Education: Bachelor preferably Business Administration, Life Sciences or similar.
• Languages: Good command of English; Chinese (Mandarin & Cantonese) is a plus.    

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella. 

About Us: 

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.   

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. 

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.  

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.