Ads Product Marketing Manager
Amazon
Ads Product Marketing Manager
Amazon
Sells products online and rents cloud computing
Prime Video is seeking an experienced Product Marketing Manager to drive advertising product marketing, brand partnership programs, and house ads strategy. This role sits at the intersection of content, advertising, and marketing - working cross-functionally to improve demand for PV advertising products, deliver brand partner relationship revenue goals, and maximize the value of remnant ad inventory.
You will enable Ads sales and marketing teams with compelling insights and materials, manage end-to-end title brand partnership programs, and develop strategies to leverage house ads inventory for broader Prime Video KPIs. This is a high-visibility role requiring the ability to operate across multiple parallel workstreams, influence senior stakeholders across PV, Ads, Legal, PR, and Finance, and deliver results in a fast-paced, ambiguous environment.
Key job responsibilities
Ads Product Marketing
• Work cross-functionally with the Ads GTM team to build relevant insights and messaging that engage and build affinity with advertisers
• Partner with the Ads Event Marketing team to activate PV Ads messaging at key industry events
• Support the launch of new PV Ads programs and product features via GTM planning, monitoring tests, and providing visibility to stakeholders
• Identify critical insights from the ad sales process and craft clear, advertiser-facing marketing materials
Brand Partnership Program Management
• Manage the end-to-end process for title partnerships across PVA and Live Events, delivering against revenue goals
• Work cross-functionally with Ads GTM, Legal, and PV O&O Marketing to develop exciting, advertising-friendly packages against key Amazon Originals, licensed titles, and multi-title packages
• Partner with PV Content and Legal teams to secure partnership-eligible titles and navigate content rights
• Collaborate with PV Marketing to develop advertiser-facing materials for partnership titles
• Work with Finance to ensure brand partnership revenue is correctly attributed to titles
House Ads Strategy & Operations
• Develop strategy for allocating remnant PV ad inventory (e.g., from PVA, Live Events) to drive non-ads PV KPIs
• Partner with WW and local Finance and BI teams to develop House Ads reporting mechanisms
• Work with WW PVA and local Marketing teams to source marketing assets
• Build House Ads supply into Live Events in partnership with Ads teams
• Advocate for increase/decrease of inventory supply for House Ads based on performance data
Basic Qualifications:
• 5+ years of program management, product marketing, or advertising operations experience
• Experience managing programs with multiple parallel workstreams at different stages of a product lifecycle
• Demonstrated ability to work cross-functionally across marketing, sales, legal, finance, and content teams
• Experience crafting clear, customer-facing marketing materials for B2B audiences
• Strong understanding of the digital advertising ecosystem
Preferred Qualifications:
• Experience in advertising sales, media, or entertainment industries
• Understanding of content rights and licensing in media markets
• Experience with sponsorship or brand partnership programs
• Familiarity with advertising metrics, revenue attribution, and GTM planning
• Ability to influence stakeholders (including PR and Legal) to support advertising goals
- 5+ years of professional non-internship marketing experience
- Experience driving direction and alignment with cross-functional teams
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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