Product Marketing Manager
Bilingual Japanese/English
Confirmed live in the last 24 hours
The Pokémon Company

51-200 employees

Official platform for Pokémon games, anime, merchandise
Company Overview
The Pokémon Company, the official hub for all things Pokémon, offers a dynamic work culture that thrives on creativity and collaboration, fostering an environment where employees can contribute to the development of globally beloved games, anime, and merchandise. Their competitive advantage lies in their ownership of a universally recognized brand, allowing them to consistently engage a vast, loyal consumer base. As industry leaders, they consistently push the boundaries of technology in gaming and animation, ensuring they remain at the forefront of their respective fields.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

1998

Headquarters

Minato City, Japan

Growth & Insights
Headcount

6 month growth

12%

1 year growth

16%

2 year growth

21%
Locations
Bellevue, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
PowerPoint/Keynote/Slides
CategoriesNew
Growth & Marketing
Requirements
  • Bilingual and bi-cultural with strong written and verbal business communication proficiency in both English and Japanese
  • Solid understanding of Japanese culture and business customs
  • Experience working with multinational corporations in the video games or entertainment industries, including Japan and the USA
  • Demonstrated consumer marketing experience
  • Excellent project management skills
  • Outstanding communication skills
  • Ability to adapt to changing deadlines and emerging needs
  • Organized and process-oriented with proven ability to manage multiple projects at once
  • Proficiency in Microsoft Office Suite
  • Three (3) to four (4) years of related professional experience for Level 2
  • Strong project coordination skill with proven ability to drive results
  • Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions
  • Strong relationship building skill to manage proactive, prompt, and accurate communications with multiple stakeholders across organizations
  • Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion
  • Eagerness to learn about the brand in depth is required
  • Passion/interest in Pokémon brand is a plus
  • Experience working in video game or mobile app marketing is a plus
  • Experience in data analytics to drive app performance is a plus
  • Proficiency in MS Office products (Excel, PowerPoint, etc.)
  • A proven track record of career progression
  • 5-7 years of related professional experience for Level 3
Responsibilities
  • Assist in the development and sharing of creative materials
  • Assist in the maintenance of marketing calendars
  • Assist in the preparation of user research and surveys
  • Assist in general coordination the Marketing team and business partners, both internal and external
  • Assist in the creation of campaign performance reports
  • Organize review packages of various marketing assets for internal / external feedback and approval
  • Document decisions with meeting notes, following up on action items as required
  • Maintain financial and statistical information such as budget spreadsheets and a marketing database
  • Assist with promotional activities such as sample requests for PR and Influencers
  • Help to identify marketing trends and key opportunities for innovation
  • Collaborate with internal teams and global partners to develop go-to-market plans and campaigns to support the launch and ongoing liveops of mobile games
  • Support new game development projects by being a point of contact between The Pokémon Company’s Tokyo office, the game developer, and internal stakeholders
  • Collaborate with game development teams to understand and guide the product vision
  • Work with the agencies on the planning, approval, and execution of omnichannel marketing campaigns
  • Coordinate with The Pokémon Company’s Tokyo office to ensure alignment on product and marketing direction and keep internal channel leads informed with the latest product information to successfully build and execute marketing plans
  • Research, analyze, and report on key metrics and industry trends
  • Build strong relationships with both internal teams and international partners
  • Develops an understanding of the Pokémon brand and applies that knowledge and passion to everything you do
  • Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities supported by data analysis
  • Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results
  • Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve
  • Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals
  • Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience
Desired Qualifications
  • Passion for the Pokémon brand
  • Experience working with external partners
  • Experience in data analytics to drive app performance
  • Experience working in video game or mobile app marketing