Digital Marketing Intern

At Manulife John Hancock, we believe in investing in the future – starting with you. Our Digital Marketing Internship is your launchpad to success, offering the support, structure, and exciting opportunities you need to thrive and make your mark.

Our Digital Marketing Internship provides hands-on experience across SEO, AIO, website optimization, content production, A/B testing, personalization, and conversion optimization. Working as part of the CoverMe Marketing team, you'll contribute to meaningful initiatives focused on enhancing the customer experience and improving engagement and conversion across CoverMe.com and Manulife.ca.

You'll gain exposure to the inner workings of a digital marketing team while collaborating with cross-functional partners including creative squads, product, analytics, content partners, and marketing. Through real-world projects, you'll develop practical skills in digital marketing, website experience optimization, content management, performance monitoring, and project management.

Position Responsibilities:

• Support the implementation of SEO and AIO optimization plans for CoverMe.com, working in partnership with other teams and contributing to the overall SEO strategy.
• Participate in website experience optimization projects, collaborating with creative squads, product, and analytics teams to enhance the customer experience.
• Manage blog content production with content partners, including research, planning, and coordinating the content workflow.
• Monitor blog and website performance to identify opportunities for improvement and report on key performance indicators (KPIs).
• Participate in A/B testing and personalization initiatives to improve conversion rates across CoverMe.com and Manulife.ca.
• Collaborate with cross-functional teams on initiatives focused on improving user engagement, website experience, and conversion.
• Contribute as an active member of the CoverMe Marketing team and support other digital marketing projects as needed.

Required Qualifications:

• Currently enrolled in a post-secondary program, ideally in Marketing, Business, Communications, Digital Media, or a related field.
• Demonstrated interest in digital marketing, websites, and digital customer experiences.
• Previous experience or exposure to digital marketing or website-related work is preferred.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong organizational and project management skills, with the ability to coordinate multiple activities and workflows.
• An analytical and curious mindset with an interest in understanding website performance and identifying opportunities for improvement.
• Ability to work independently while also contributing effectively within a collaborative team environment.
• Curiosity, adaptability, and eagerness to develop skills across SEO, website optimization, content, A/B testing, personalization, and conversion optimization.

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.
• As part of our co-op program, you will gain early access to Manulife John Hancock's premier early talent program, GRO, tailored to graduating students. This program is designed to launch your career with the support, structure, and opportunities you need to thrive.

Application Instructions:

• Submit your resume, cover letter, academic transcript, and work term evaluation (if any) in one single PDF file.

Salary range is expected to be between:

$40,950.00 CAD - $56,550.00 CAD

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. The annual salary will be pro-rated based on the length of the work term.

#LI-Hybrid

The role being advertised is an existing vacancy.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement

Hybrid