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Publicis Groupe

Runs advertising and digital transformation services

Media Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeEl Segundo, CA, USA$121.3k - $185.9k /yrIn-person

About the Job

Requirements

  • At least 10 years of integrated multimedia planning experience, including understanding of all media channels and buying approaches such as television, radio, print, out-of-home, search, social, events, sponsorships, programmatic, and emerging technologies.
  • Proven experience developing integrated programs or major concepts from ideation through execution, and applying data from audience insights to media strategies.
  • Ability to understand clients' businesses and contribute meaningfully.
  • Strategic mindset focused on business, brands, and ideas.
  • Ability to contribute creative content and contextual ideas at a high level.
  • Presentation and writing skills, including delivering clear thinking in business presentations.
  • Proven leadership experience inspiring cross-discipline teams and leading clients.
  • Experience with major brands or large budgets.
  • Bachelor of Arts or Bachelor of Science degree.
  • Strong verbal and written communication skills.
  • Ability to apply critical thinking and analysis in business writing.
  • Strong organization and time-management skills, including prioritizing workload and multitasking.

Responsibilities

  • Work with agency peers to advance creativity in media planning, develop and integrate plans, align with Strategic Planning, Creative, and Account Service, and pair those inputs with media insights and programs.
  • Work across the entire marketing plan, participate alongside other media disciplines, and advocate with the media client to ensure campaign executions happen.
  • Leverage existing media and engagement partnerships and maximize their value when aligned with the ideas platform.
  • Educate media and creative teams about new creative units, when and how to use them, and applicable best practices.
  • Partner with Analytics teams to identify best practices and efficient marketing solutions.
  • Interface with the media client and serve as a dedicated resource to the product and media teams.
  • Collaborate directly with senior media team members to implement ideas across media channels and identify funding solutions for related media ideas and programs.
  • Lead collaboration among Creative, Strategy, Production, and Media across campaigns for an automotive client.

Desired Qualifications

  • Experience in earned and shared media.
  • Knowledge of influencer marketing and culture trends.
  • Automotive experience.
  • Natural curiosity and comfort working in uncertain situations.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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