Full-Time
VP – Corporate Marketing
Confirmed live in the last 24 hours
Product experience platform using data intelligence
Compensation Overview
$210,000 - $275,000Annually
Senior, Expert
San Francisco, CA, USA + 2 more
Required Skills
Market Research
Marketing
Requirements
- Bachelor's degree in Business, Marketing, or related field; MBA preferred.
- 7+ years of SaaS marketing experience, with 5+ years in leading teams in a senior marketing role.
- Global industry and company events experience.
- Exceptional communication, leadership, and strategic thinking skills.
- Deep understanding of SaaS industry dynamics.
- Strong ability to work cross-functionally.
- Excellent writing and editing skills.
- Proven track record of driving business growth and innovation.
- Strong problem-solving and decision-making skills.
- Willingness to travel internationally for trade shows and events.
Responsibilities
- Challenge the organization with creative thinking, identifying bold new ways to elevate the Pendo brand, and accelerate brand discovery.
- Lead owned events (Pendomonium and MTPcon), communications, branding, content creation, social media, and creative services.
- Oversee brand positioning, messaging, and visual identity across all channels. Enhance brand recognition and preference for Pendo and Mind the Product.
- Ensure brand consistency and integrity in all marketing communications.
- Produce content for brand awareness, pipeline generation, and win rate acceleration.
- Manage public relations globally and social media platforms.
- Develop and implement comprehensive marketing strategies aligned with company objectives. Collaborate with executive leadership to integrate marketing initiatives into strategic goals.
- Conduct market research and analysis to identify trends and opportunities for brand acceleration.
- Constantly test message resonance and optimize messaging.
- Recruit, develop, and mentor a high-performing marketing team.
- Foster a culture of collaboration, creativity, and accountability.
- Work closely with the revenue marketing team for cohesive strategy and execution.
- Collaborate with senior leadership to communicate marketing strategies and results.
- Develop and manage the marketing budget effectively.
- Stay abreast of digital marketing trends and emerging technologies.
Pendo.io offers a compelling workplace due to its influential role in product intelligence and data-driven decision-making within diverse industries. This company provides a dynamic environment that pioneers in leveraging technology to enhance product experiences, making it an attractive option for professionals seeking to engage with high-profile clients and push the boundaries of technological applications in business.
Company Stage
Series F
Total Funding
$472.6M
Headquarters
Raleigh, North Carolina
Founded
2013
Growth & Insights
Headcount