Full-Time

VP – Corporate Marketing

Confirmed live in the last 24 hours

Pendo

Pendo

501-1,000 employees

Product experience platform using data intelligence


Senior

San Francisco, CA, USA + 2 more

Required Skills
Market Research
Marketing
Requirements
  • Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
  • 7+ years of SaaS marketing experience, with 5+ years in leading teams in a senior marketing role.
  • Ability to lead and scale teams in a high-growth environment.
  • Global industry and company events experience.
  • Exceptional communication, leadership, and strategic thinking skills.
  • Deep understanding of SaaS industry dynamics.
  • Strong ability to work cross-functionally.
  • Excellent writing and editing skills.
  • Proven track record of driving business growth and innovation.
  • Strong problem-solving and decision-making skills.
  • Willingness to travel internationally for trade shows and events.
Responsibilities
  • Challenge the organization with creative thinking, identifying bold new ways to elevate the Pendo brand, and accelerate brand discovery.
  • Lead owned events (Pendomonium and MTPcon), communications, branding, content creation, social media, and creative services.
  • Oversee brand positioning, messaging, and visual identity across all channels. Enhance brand recognition and preference for Pendo and Mind the Product.
  • Ensure brand consistency and integrity in all marketing communications.
  • Produce content for brand awareness, pipeline generation, and win rate acceleration.
  • Manage public relations globally and social media platforms.
  • Develop and implement comprehensive marketing strategies aligned with company objectives. Collaborate with executive leadership to integrate marketing initiatives into strategic goals.
  • Conduct market research and analysis to identify trends and opportunities for brand acceleration.
  • Constantly test message resonance and optimize messaging.
  • Recruit, develop, and mentor a high-performing marketing team.
  • Foster a culture of collaboration, creativity, and accountability.
  • Work closely with the revenue marketing team for cohesive strategy and execution.
  • Collaborate with senior leadership to communicate marketing strategies and results.
  • Develop and manage the marketing budget effectively.
  • Stay abreast of digital marketing trends and emerging technologies.

Pendo.io offers a compelling workplace due to its influential role in product intelligence and data-driven decision-making within diverse industries. This company provides a dynamic environment that pioneers in leveraging technology to enhance product experiences, making it an attractive option for professionals seeking to engage with high-profile clients and push the boundaries of technological applications in business.

Company Stage

Series F

Total Funding

$472.6M

Headquarters

Raleigh, North Carolina

Founded

2013

Growth & Insights
Headcount

6 month growth

5%

1 year growth

-5%

2 year growth

-13%