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Techy Scouts

Paid Ads Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • 1–3 years of hands-on experience managing paid search campaigns, preferably in an agency environment handling multiple accounts.
  • Deep, proven expertise in Google Ads and Google Analytics (GA4).
  • Familiarity with, or a strong eagerness to master, ChatGPT Ads and AI-driven search marketing capabilities.
  • Experience setting up conversion tracking via Google Tag Manager (GTM).
  • Strong proficiency in Excel or Google Sheets, including pivot tables and VLOOKUPs, and data visualization tools such as Looker Studio.
  • Confidence leading client meetings, handling on-the-spot questions, and presenting data clearly via Zoom or in person.
  • Ability to manage multiple client budgets and deadlines simultaneously.

Responsibilities

  • Build, manage, and optimize targeted paid campaigns across Google Ads Search, Display, Performance Max, and YouTube.
  • Develop and manage campaigns on ChatGPT Ads, adapting traditional search strategies for conversational AI interfaces.
  • Conduct keyword research, audience targeting, and competitive analysis.
  • A/B test ad copy, creatives, bidding strategies, and landing pages to maximize return on investment and lower cost per acquisition.
  • Serve as the lead point of contact for paid media clients, leading routine check-ins, strategy pitches, and performance review meetings.
  • Translate ad data into clear, actionable business insights for clients.
  • Identify opportunities to scale client accounts and pitch new platforms or strategies.
  • Coordinate marketing efforts with SEO and Account Management teams, and work with Support teams to ensure tracking tasks are completed and set up.
  • Build and maintain custom reporting to track daily, weekly, and monthly performance.
  • Monitor budget pacing to prevent overspending or underspending and allocate budgets based on performance.
  • Use GA4 and conversion tracking protocols to ensure accurate attribution across touchpoints.
  • Help shape paid media strategies and standard operating procedures for the department.
  • Keep current with industry trends, algorithm updates, and developments in AI advertising, and share insights with the broader team.

Desired Qualifications

  • Google Ads certifications are highly preferred.
  • Experience managing paid search campaigns in an agency environment handling multiple accounts is preferred.

About the Company

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