M

Michael Kors

Owns multi-brand luxury fashion houses

Copywriter

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeLondon, UK£40k - £45k

About the Job

Requirements

  • At least 4 years of copywriting experience, ideally in fashion, lifestyle, or ecommerce.
  • Native English writing and editing skills, proven experience writing for digital and ecommerce platforms, and a solid understanding of search engine optimization copywriting best practices.
  • A strong sense of fashion, trends, and brand storytelling, exceptional attention to detail, and confidence in proofreading.

Responsibilities

  • Write and refine copy for website refreshes, including homepages, landing pages, category pages, and product detail pages.
  • Craft engaging email copy for daily campaigns, promotions, and automated journeys.
  • Develop copy for new site features and ecommerce experiences.
  • Create search engine optimization-optimized content that balances brand voice with performance.
  • Proofread and quality-assure daily email campaigns, ensuring flawless execution.
  • Maintain and evolve the brand’s tone of voice across all digital touchpoints.
  • Collaborate cross-functionally with Ecommerce, Design, Marketing, Customer Relationship Management, and search engine optimization teams to develop and refine brand and campaign strategy.
  • Manage multiple projects in a fast-paced fashion calendar.
  • Participate in on-site creative workshops, planning sessions, and reviews.
  • Contribute to team discussions that shape positioning, messaging frameworks, and long-term content strategy.

About the Company

Michael Kors

Owns multi-brand luxury fashion houses

Michael Kors is a luxury fashion brand that creates accessible luxury clothing, bags, shoes, and accessories. Its product line emphasizes chic, comfortable designs that appeal to a global audience seeking elevated everyday wear. The core brand began under Michael Kors and expanded into a broader fashion group through acquisitions, later rebranding to Capri Holdings Limited to reflect a diversified portfolio. Capri Holdings grew by adding Jimmy Choo and Versace, expanding its presence in the luxury market. In 2023, Capri Holdings was acquired by Tapestry, Inc., forming a larger umbrella of luxury brands, though the deal faced regulatory scrutiny from the U.S. Federal Trade Commission in 2024 over competition concerns. The company's goal is to build a leading global luxury fashion group by combining strong brand names, expanding product categories, and leveraging scale across design, manufacturing, and retail channels.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Los Angeles, CA
Founded
1981

Recently Posted Jobs

Explore more opportunities at Michael Kors

See more jobs