Principal Engineer
About the job
- At least 10 years of hands-on software engineering experience, with a track record of leading at staff or principal level at high-scale products.
- Expert-level Node.js and TypeScript, and strong frontend experience in React and/or Angular.
- Deep experience designing and operating distributed, real-time systems in production, 24/7, under load.
- Strong data engineering instincts, including SQL/NoSQL, event-driven architectures, and analytical stores such as BigQuery or equivalent.
- Hands-on experience building or shipping AI/ML-powered features in production, such as personalization, recommendations, search, or generative AI.
- Deep experience in at least one of Terrific’s three commercial pillars—eCommerce, Marketing, or Media—and enough fluency across the other two to contribute credibly from day one.
- Fluency in written and spoken English.
- Strong judgment on trade-offs between scope, speed, performance, and user experience, and strong product intuition.
- Clear, calm communication, strong writing, thoughtful pushback, and the ability to make colleagues more effective.
- Own the end-to-end architecture of the Terrific platform across backend, frontend, data, AI, and real-time systems.
- Drive engineering standards for code quality, testing, observability, security, and operational excellence across the team.
- Mentor engineers and grow the technical depth of the organization.
- Design and implement new services and features end-to-end, from database to user interface, with high performance and responsiveness.
- Build rapid prototype features from start to finish.
- Personally tackle high-risk, high-impact problems involving live video reliability, real-time engagement, commerce integrations, and AI-powered experiences.
- Thoughtfully evolve the technology stack, including React, Angular, Node.js, TypeScript, Google Cloud Platform, Firebase, Firestore, Cloud Functions, BigQuery, and Pub/Sub.
- Architect for global, 24/7 live operation, including uptime, latency, cost, and graceful degradation during peak live events.
- Build systems for business-to-business-to-consumer scale, serving enterprise customers and consumer audiences across multiple regions and languages.
- Partner with Product and Data on experimentation infrastructure so meaningful changes can be A/B tested and measured.
- Partner with Product and Design from concept through launch, taking ownership in a fast-paced, collaborative environment.
- Represent engineering with strategic customers and partners on deep technical topics and translate customer realities into architectural decisions.
- Improve the team through design reviews, technical writing, mentorship, and hiring.
- Experience with Google Cloud Platform, including Firebase, Cloud Functions, Firestore, Realtime Database, and Pub/Sub.
- Experience with commerce platforms such as Shopify or WooCommerce, and/or live video or streaming infrastructure.
About the company
Terrific is a live shopping platform that helps e-commerce brands boost sales through interactive, shoppable video events. It works by hosting real-time video events on a brand’s site where viewers can click to buy, view product details, and engage, while Terrific handles the backend and provides analytics. What sets Terrific apart is its white-label integration with a brand’s own website combined with live engagement features and data-driven insights that help target and optimize conversions. The company aims to grow brand loyalty and increase conversion rates by creating an immersive, connected shopping experience aligned with the social commerce trend.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Tel Aviv-Yafo, Israel
Founded
2020
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Simplify's Take
What believers are saying
- September 2026 added Alberto Canteli Suarez, strengthening enterprise sales and Middle East expansion.
- July and August 2026 partnerships with StarLive and SmartAds broaden distribution in Brazil and India.
- December 2025 BrandCloud partnership opens Japan, where live commerce awareness remains only 31.9%.
What critics are saying
- TikTok Shop expanded globally by 2026, squeezing Terrific's owned-site pitch and merchant budgets.
- Amazon Live, eBay Live, and ASOS Live normalize shoppable video inside incumbent ecosystems.
- Terrific still relies on 2023 seed financing and partner-led expansion, exposing execution risk.
What makes Terrific unique
- Terrific embeds white-label live shopping on owned sites, preserving first-party data and checkout.
- Its platform spans live shopping, shoppable video, Timeline, and AI Commerce Engine.
- Terrific targets brands and media globally, with partners in Brazil, India, and Japan.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
5%1 year growth
8%2 year growth
26%Terrific appoints senior Havas executive Alberto Canteli Suarez as President and Chief Commercial Officer. 24 Sep, 2026, 17:00 IDT Dubai-based executive will lead global growth for the social commerce infrastructure company as it expands into the Middle East DUBAI, UAE, Sept. 24, 2026 /PRNewswire/ - Terrific today announced the appointment of Alberto Canteli Suarez as President and Chief Commercial Officer, effective September 1, 2026. Canteli joins from Havas, where he spent 26 years in leadership roles across Europe, the Middle East, Africa and Southeast Asia. Working with founder and CEO Israel Grintz, he will lead Terrific's global commercial strategy, enterprise growth, agency and operator partnerships, and market expansion. The Middle East expansion starts with the UAE. Terrific is an international company with bases in Dubai, Mexico City and Paris, clients across North America, Latin America and Europe, and partnerships in Brazil, Japan and India. Terrific is built as infrastructure, not as a single app or channel. It brings the formats audiences use on social platforms, from short video and live streams to feeds, polls and chat, to a company's own website, and makes every moment shoppable. Brands turn attention into conversion. Media companies add participation and a new monetization layer. Both own the audience, the content, the data and the transaction. "Platforms rent your audience back to you at best, and to your competitors at worst," said Grintz. "Companies need to own their data, own their content and run their own community. We built Terrific so they can. Alberto has spent his career on the side of the industry that buys attention, and he knows why ownership matters." "I chose Terrific because it addresses a real commercial problem," said Canteli. "Brands and media companies create enormous attention through social content, but they need to turn that attention into conversion, data and long-term customer value inside properties they control. I am joining to build, learn and scale alongside Israel and the team." Canteli works alongside Chief Business Officer John Edward Arnott Lynn, former CEO of VML Latin America and Grey Group Spain. About Terrific Terrific is owned social commerce infrastructure for brands, retailers and media companies. It lets them run their own social experience, from live shopping to shoppable video and interactive feeds, on the websites they own, keeping the audience, data and revenue. Its AI layer helps plan, run and optimize every experience. Learn more at www.terrificlive.com. SOURCE Terrific Innovation
Terrific has appointed Alberto Canteli Suarez as president and chief commercial officer, effective 1 September. Canteli joins from Havas, where he spent 26 years in leadership roles across Europe, the Middle East, Africa and Southeast Asia. He will lead Terrific's global commercial strategy, enterprise growth, and market expansion. The company is expanding into the Middle East, starting with the UAE. Terrific provides social commerce infrastructure for brands, retailers and media companies. Its platform brings social formats like short video and live streams to companies' own websites, making them shoppable. The company has bases in Dubai, Mexico City and Paris, with clients across North America, Latin America and Europe. Canteli will work alongside founder and CEO Israel Grintz and chief business officer John Edward Arnott Lynn.
Terrific Innovation announces strategic expansion into Japan with BrandCloud partnership. News provided by. Partners with BrandCloud to Accelerate Social Commerce Adoption in the Japanese Market and Make It a Standard Tool for Japanese Brands TEL AVIV, Israel and TOKYO, Dec. 16, 2025 /PRNewswire/ - Terrific Innovation ("terrific"), a social commerce infrastructure platform, today announced its strategic expansion into the Japanese market through a partnership with BrandCloud, Inc., a leading digital branding and reputation management company in Japan. Through this collaboration, the companies aim to support Japanese brands in adopting social commerce and to establish it as a standard, repeatable tool for modern digital selling. Japan is one of the largest untapped opportunities in social commerce globally. While e-commerce penetration continues to grow, social and live-driven shopping remains early compared with markets like China and Southeast Asia. NTT Com Online Marketing Solutions reports that live commerce awareness in Japan stands at 31.9%, yet more than 54% of viewers have already made a purchase signaling a strong latent demand for better tools, formats, and infrastructure. Terrific believes Japan's unique mix of high brand loyalty, strong creator culture, and deep engagement with entertainment content makes it a natural next market for social commerce at scale. The terrific's platform enables brands, retailers, and media companies to turn video into a direct revenue channel through live shopping, shoppable video feeds, and interactive timelines embedded on owned digital properties. "Japan has a culture where entertainment, community, and brand loyalty coexist," BrandCloud stated in its release. "This strongly aligns with the future of social commerce envisioned by Terrific, and through this partnership we aim to help establish a new standard for social commerce in Japan." As part of the expansion, Terrific partnered with BrandCloud to introduce its platform to Japanese brands, creators, and media companies in a SaaS model. The platform requires no app installation, integrates with existing e-commerce systems, and allows companies to operate fully under their own brand, with full control over audience data. "Japan is one of the few markets where community, content, and commerce naturally intersect," said Israel Grintz, CEO of Terrific. "What has been missing is infrastructure that lets companies own the experience, the data, and the revenue. That is exactly what we built terrific to do. It's about building social commerce in a way that fits Japan. BrandCloud brings local trust, distribution, and market understanding. We bring the platform and the playbook. Together, this is a real market entry." added Grintz. Terrific already works with global brands such as Samsung, Reebok, Lee Cooper, Smeg, and Homecenter, as well as major media groups including Bloomberg, Claro Sports, and Big Brother. The company sees Japan as a long-term strategic market and plans to work closely with local partners to adapt formats, monetization models, and media use cases to Japanese audiences. Terrific is a global social and video commerce technology company that helps brands, retailers, and publishers turn video into a direct revenue channel. Its infrastructure-level platform, terrific, powers live shopping, shoppable video feeds, and interactive video timelines that can be embedded into owned websites and apps. Terrific is built to give clients full control over their audience, data, and brand experience, while integrating with existing e-commerce and media infrastructure. Headquartered in Israel, Terrific operates globally, working with leading commerce and media organizations across multiple regions to redefine how content, community, and commerce come together. For more information, visit: www.terrificlive.com SOURCE Terrific Innovation more press release views with
/PRNewswire/ -- Israel Grintz, the founder and CEO of Terrific recently announced the completion of their seed round of financing, including the investment...