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Johnson Controls

Provides smart building technology and services

Leader – Event Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMilwaukee, WI, USAIn-person

About the Job

Requirements

  • At least 10 years of progressive experience across B2B marketing and events.
  • A track record of leading major initiatives that achieve results by building project charters and action plans, managing a broad set of stakeholders, driving operational cadence at pace, identifying problems and delivering solutions, and reporting on key performance indicators.
  • A track record of delivering leads in a campaign-driven environment with measurable pipeline or revenue impact.
  • People leadership experience and agency/vendor management, including the ability to develop and motivate a mixed team of full-time employees and agency partners.
  • Strong organizational and project management skills.
  • Comfort engaging with customers and colleagues in the field.
  • Strong familiarity with lead generation management, the sales funnel, and Salesforce.
  • A data-driven approach to decision-making focused on measurable outcomes.
  • A bachelor's degree in a related field.
  • Experience leading marketing transformation.

Responsibilities

  • Build an annual event strategy and portfolio aligned with business growth objectives, vertical industry priorities, local field growth initiatives, and system and service solution sets; prioritize investments to support annual budget requirements.
  • Create customer and prospect experiences that meet their needs and outcomes; lead execution of proprietary symposiums, industry trade shows, and local roadshows; build relationships with key customers, partners, industry associations, and stakeholders.
  • Create specific, measurable annual and event objectives, including engagement, qualified leads, opportunity pipeline creation, closed/won sales volume, customer loyalty impact, executive relationship building, and marketing return on investment.
  • Lead and support a direct team of 3 professionals; build alignment with internal business leaders, including profit-and-loss owners, sales, product management, domain experts, and solution subject-matter experts; manage creative agencies, exhibit houses, and sponsorship partners.
  • Partner across marketing, sales, product, field, and executive teams to develop event objectives, create audience experiences, deliver and measure business impact, and ensure alignment with organizational priorities.

Desired Qualifications

  • A master's degree in Business, Marketing, Communication, or a related area.
  • Knowledge and experience leveraging artificial intelligence to improve marketing outcomes and operational efficiency.
  • Experience working with field sales to implement sales enablement and marketing programs.
  • Familiarity with lean and continuous improvement methodologies, such as 80/20 and Kaizen.

About the Company

Johnson Controls

Provides smart building technology and services

Johnson Controls transforms environments where people live, work, learn, and play by providing smart, healthy, and sustainable buildings. It offers comprehensive digital solutions through its OpenBlue platform, serving healthcare, education, data centers, airports, stadiums, manufacturing, and government sectors with a portfolio of building technology, software, and services focused on efficiency, safety, and sustainability. The company operates in more than 150 countries with about 100,000 experts and aims to reimagine building performance to benefit people, places, and the planet.

Company size
10,001+
Company stage
IPO
Headquarters
Cork, Ireland
Founded
1885

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