Full-Time

Growth Marketing Associate

Posted on 7/29/2024

Traba

Traba

201-500 employees

Connects businesses with flexible labor solutions

Consulting
Industrial & Manufacturing

Compensation Overview

$110k - $140kAnnually

Mid

New York, NY, USA

Position requires onsite presence in New York City.

Category
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Figma
SEO
Canva
Requirements
  • 3+ years of experience in growth marketing, with a track record of success in B2B SaaS, light industrial businesses, or marketplace environments
  • Experience working closely with sales, customer success, and product teams
  • Familiarity with design tools including Canva, Figma and Adobe Suite
  • A mix of analytical prowess and creative thinking, capable of generating and executing out-of-the-box ideas
  • Proficient in digital advertising platforms (Google, Meta, LinkedIn), marketing automation tools, CMS systems, and CRM systems with a keen interest in learning new channels
  • Experience in content development, digital marketing, and SEO
  • Ability to work both independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment
  • Motivated to work hard, work smart, and lead the growth of this rocketship
Responsibilities
  • Leverage customer insights, sales data, and market research to craft outreach strategies, drive brand awareness, and increase customer conversion
  • Understand our pipeline and sales cycle, investigate bottlenecks, and optimize for process improvements
  • Identify and test both tried-and-true and out-of-the-box demand generation channels, scale successful campaigns, and learn from every experiment
  • Design and execute compelling cold email and direct mail campaigns, constantly seeking improvements and innovations
  • Ensure our website is updated regularly with engaging SEO optimized content
  • Work closely with cross-departmental teams, identifying opportunities for growth and alignment on objectives

Traba connects local light industrial workers with businesses that need flexible labor solutions. The company serves clients like warehouses and event organizers by providing general labor roles such as lumpers, picker packers, and warehouse associates. Businesses can use Traba's digital platform to request workers for specific shifts, ensuring they receive the right number of vetted and insured workers to meet their needs. Workers benefit from the platform by accessing flexible shifts that fit their schedules, allowing them to earn more based on the number of shifts they take. Traba generates revenue by charging businesses for staffing services, typically through a fee per shift or subscription model. The platform stands out with features like easy shift requests, thorough worker vetting, and the ability to adjust labor needs based on demand.

Company Stage

Series B

Total Funding

$44.4M

Headquarters

New York City, New York

Founded

2021

Growth & Insights
Headcount

6 month growth

1%

1 year growth

2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Traba raised $22M, indicating strong investor confidence and growth potential.
  • Increased demand for flexible labor solutions post-pandemic boosts Traba's market relevance.
  • Digital transformation in staffing aligns with Traba's platform-based business model.

What critics are saying

  • Increased competition from Instawork and Bluecrew in light industrial staffing.
  • Regulatory scrutiny over gig economy practices could impact Traba's operations.
  • Technological disruptions may reduce demand for human labor in warehouses.

What makes Traba unique

  • Traba connects businesses with vetted, reliable workers for specific shifts.
  • The platform offers seamless shift requests and worker vetting for operational efficiency.
  • Traba focuses on light industrial roles, including warehouse and event staffing.

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Benefits

Competitive salary & compensation

Equity

In-person office

Health, dental, & vision

Breakfast, lunch, dinner & snacks

Leadership development

Ongoing learning opportunities

Fitness credit

INACTIVE