Full-Time

Marketing Executive

Posted on 4/11/2024

Taco Bell

Taco Bell

10,001+ employees

Mexican-style restaurant chain

Consumer Goods

Senior, Expert

Woking, UK

Required Skills
Sales
Marketing
Business Strategy
Requirements
  • Passionate marketer with at least 2+ years of post-degree experience, preferably in food retail or consumer goods.
  • Proven experience in local store marketing or campaign management.
  • Strong analytical and financial acumen for business strategy.
  • Exceptional project management skills.
  • Creative, detail-oriented, and adept at prioritization.
  • Skilled in managing internal and external relationships.
Responsibilities
  • Collaborate with franchisees and the field team to understand restaurant needs and target consumers, creating restaurant profiles.
  • Develop Local Store Marketing plans for restaurants/regions based on market insights, consumer data, seasonality, and sales goals.
  • Coordinate and execute successful Local Store Marketing plans with franchise teams and agencies.
  • Lead the development and approval of Local Store Marketing tools and assets, working closely with franchisees or the Brand Manager.
  • Analyze the performance of Local Store Marketing plans and share results and insights with franchisees and the brand team.
  • Partner with franchisees and the field team to assess consumer and competitive landscapes in new restaurant territories.
  • Create effective New Store Opening plans in collaboration with franchisees, the brand team, and agency partners to drive sustainable sales and maximize brand awareness.
  • Analyze the performance of New Store Opening plans and communicate findings to franchisees and the brand team.
  • Manage and track marketing spend (UK) across all key activities.
  • Manage marketing communication cycle to franchisees and team.
  • Be responsible for marketing best practice sharing and know-how building across the region and with the broader global business units.

Company Stage

N/A

Total Funding

$13.7M

Headquarters

Irvine, California

Founded

1962