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Maple Leaf Foods

Canada-based meat and plant-based protein producer

Foodservice Sales Manager

Field SalesUpdated on Nov 12
Full-timeBritish Columbia, Canada

About the Job

Requirements

  • At least 5 years of progressive Foodservice sales experience managing customers, strategies, and business.
  • A university degree in business or a related area.
  • Strong business and financial acumen.
  • A consistent record of delivering results with a focus on overall profitability.
  • Ability to simplify complex situations, including financials, to develop executable and profitable solutions.
  • Ability to synthesize data, insights, and inferences into a coherent, logical chain that others can execute on.
  • Deep industry and market knowledge.
  • Ability to understand Maple Leaf Foods and customer goals and translate them into clear customer strategies with effective action plans.
  • Ability to influence and leverage cross-functional resources to identify and solve strategic issues.
  • Strong written and verbal storytelling and communication skills.
  • Strong negotiation skills, including listening, probing, identifying interests, and mutually solving problems.
  • Strong relationship-building skills in direct and virtual environments, with a record of leveraging relationships to maximize benefits for Maple Leaf Foods and customers.
  • Ability to adapt effectively to different personality types to maximize value in negotiations.
  • A track record of influencing at all organizational levels to get things done.
  • Ability to challenge decisions and the status quo respectfully.
  • Creative and strategic thinking, with a consistent focus on new ways to drive results.
  • Alignment with Maple Leaf Foods values.

Responsibilities

  • Lead selling efforts within the B.C. Interior and manage existing and new independent customers across British Columbia.
  • Manage and deliver profit-and-loss objectives for volume, sales, and gross profit, including monthly, quarterly, and annual reporting and forecasting against key business metrics.
  • Develop a deep understanding of customer strategies and oversee joint customer business plans supporting Foodservice strategy and objectives, including volume, gross profit, trade spend, promotional plans, and business development plans.
  • Collaborate with Marketing, Distribution, Finance, Supply Chain, and other cross-functional teams to deliver business objectives and align priorities and resources with business strategies.
  • Build and maintain knowledge of competitors and marketplace and operator/customer trends, integrating this information into strategic recommendations.
  • Develop a detailed database of customer opportunities, competitive landscape, financials, and timing.
  • Help build a disciplined growth culture focused on customer partnerships by instituting team operating rhythms and practices that promote awareness and alignment of priorities.
  • Forecast and deliver function budgets while controlling direct trade spend.

About the Company

Maple Leaf Foods

Canada-based meat and plant-based protein producer

Maple Leaf Foods is a large Canadian food company that produces protein foods, including packaged meats and plant-based products. Its products come from in-house facilities that turn raw ingredients into meats, deli products, and plant-based proteins sold under brands like Lightlife and Field Roast. The company focuses on a diversified protein portfolio, combining traditional meat with plant-based options, and has reduced its bakery business to sharpen this focus. Its goal is to grow as a leading protein company by expanding brands, improving processing efficiency, and pursuing strategic splits to optimize growth for each business.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Mississauga, Canada
Founded
1927

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