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VT Markets

Online multi-asset broker with fast execution

Integrated Marketing Manager - Product Marketing & GTM

Product MarketingConfirmed live in the last 24 hours
Full-timeMalaysiaNo salary listed

About the Job

Requirements

  • At least 4 years of experience in product marketing, go-to-market, or growth roles.
  • Experience in fintech, trading, crypto, or digital platforms is preferred.
  • A proven track record of launching and scaling products or features.
  • Strong product storytelling and positioning skills.
  • Strategic thinking with execution capability.
  • Deep understanding of user journeys and funnels.
  • Go-to-market planning and campaign integration skills.
  • Market research and competitive analysis skills.
  • Data analysis and performance tracking skills.
  • Strong stakeholder management and influence.
  • Ability to simplify complex concepts into clear messaging.
  • High ownership and ability to work in fast-paced environments.

Responsibilities

  • Develop and execute go-to-market plans for new product launches, features, and market expansions.
  • Define target audiences, value propositions, and messaging frameworks.
  • Plan integrated campaigns across performance, customer relationship management, content, and partnerships channels.
  • Ensure alignment between global strategy and regional execution.
  • Translate complex trading products and features into clear, compelling user benefits.
  • Develop product narratives, key selling points, and competitive differentiation.
  • Create messaging frameworks tailored to new traders, active traders, and VIPs.
  • Ensure consistency of product messaging across all touchpoints.
  • Lead end-to-end product and feature launches, including launch planning and timelines, cross-functional coordination, and internal enablement for sales, support, and regional teams.
  • Develop launch assets, including landing pages, campaign briefs, and product education materials.
  • Drive adoption and usage of key products and features through targeted campaigns.
  • Work with customer relationship management and lifecycle teams to design engagement strategies.
  • Identify friction points in the user journey and recommend improvements.
  • Support monetization strategies through feature promotion and upsell initiatives.
  • Conduct market research to understand user needs, behaviors, and trends.
  • Analyze competitor positioning, product offerings, and go-to-market strategies.
  • Translate insights into actionable recommendations for product and marketing teams.
  • Partner with product teams on roadmap alignment and feature understanding; growth and performance marketing on acquisition campaigns; promotions and programs on campaign integration; and sales and introducing broker teams on market feedback and enablement.
  • Act as the key bridge between product development and market execution.

Desired Qualifications

  • Experience in fintech, trading, crypto, or digital platforms.

About the Company

VT Markets

Online multi-asset broker with fast execution

VT Markets is a multi-asset broker serving clients in over 160 countries. It provides access to more than 1000 tradable instruments across markets with ultra-low spreads, fast trade execution, and strong customer service, all through a single trading environment. Traders can use the platform to buy and sell a wide range of assets (such as forex, indices, commodities, and CFDs) with quick order execution and reliable support, available anytime, anywhere. The company differentiates itself by offering a broad instrument universe, low trading costs, and a global, ready-to-trade community, aiming to simplify trading for everyday users. Its goal is to empower modern traders to seize market opportunities in their daily lives and to help anyone shape their financial future through easy, accessible trading.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Sydney NSW, Australia
Founded
2015

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