Senior Product Marketing Manager

Flydubai partners with Amperity to strengthen customer data capabilities. Dubai-based airline flydubai has entered into a strategic collaboration with Amperity, a leading AI-driven customer data platform, to modernize its customer data management framework and elevate the overall passenger experience. The initiative forms part of the airline's broader digital transformation strategy focused on innovation and customer-centric growth. The partnership integrates flydubai's vision for enhanced customer engagement with Amperity's advanced data intelligence technology. By connecting and analyzing traveler information in real time, the airline aims to achieve deeper personalization and deliver more relevant interactions throughout the customer journey. Through Amperity's platform, flydubai will be able to consolidate customer data from multiple channels and touchpoints. This unified view will enable the airline to better understand traveler preferences, support its Modern Airline Retailing roadmap, and empower teams to design more tailored offers and communications. Managing airline customer data presents unique challenges, as passenger information is often scattered across different booking systems, third-party agencies, and operational platforms. In many cases, travelers book without loyalty accounts or consistent identifiers. Amperity was selected for its ability to address these complexities through AI-powered identity resolution and an airline-specific data model designed to integrate fragmented information into a single, actionable profile. Since commencing operations in 2009, flydubai has served over 120 million passengers and continues to expand its global footprint. Commenting on the collaboration, Mohammed Hareb AlMheiri, Chief Procurement and Technology Officer at flydubai, said that leveraging Amperity will help the airline gain deeper insights into customer behavior and expectations. He added that the partnership will support flydubai's transition toward an Offer-Order-based ecosystem, enabling more timely and personalized communication with passengers. AlMheiri also emphasized that all passenger data is managed in accordance with international security standards and the Dubai Electronic Security Centre's Information Security Regulation framework, ensuring strong protection of customer information and system integrity. flydubai plans to utilize Amperity's Identity Keychain and multi-index Profile API to access and synchronize customer data across various systems, including marketing platforms, airport operations, in-flight services, and customer support channels. This integrated approach is expected to enhance both personalized engagement and operational efficiency. Currently, flydubai operates a network spanning more than 135 destinations across 58 countries, supported by a modern fleet of 97 Boeing 737 aircraft. The airline continues to expand its services and invest in technology to meet evolving passenger expectations. Derek Slager, Co-founder and CTO of Amperity, highlighted that modern airlines require platforms capable of managing large-scale, diverse data in real time. He noted that Amperity will enable flydubai to transform every data point - from bookings to day-of-travel interactions - into meaningful, personalized experiences. The collaboration underscores flydubai's ongoing commitment to digital innovation and customer-focused transformation. With Amperity's specialized capabilities, the airline is positioned to enhance marketing, communications, eCommerce, and operational processes while delivering a seamless and connected travel experience.

Amperity introduces Audience Monetization to turn first-party data into a new revenue stream. By MarTech360 Bureau On Jan 15, 2026 Amperity, a major player in the AI-driven Customer Data Cloud market, has announced a product called Audience Monetization. The product is a result of a shift in the industry, where changes in privacy regulations and loss of signals have made advertisers look for quality and permissioned audiences. The current market provides a great opportunity for companies looking to leverage their first-party data by becoming a second-party partner. With the interest of organizations in looking beyond the usual spending in the mainstream media to derive further value from customer data, the most important aspect of the current time is that the current leaders in the field of marketing, data, and revenue groups in these organizations today reassess the ways in which customer data assets can help in building further growth. Why Audience Monetization matters now. As third-party identifiers disappear, the demand for accurate and compliant audience signals only rises. That demand will be further accelerated by the growth of retail and commerce media networks, which are redefining how advertisers reach consumers. Industry analysts increasingly see this shift as a durable revenue opportunity for brands that already invested in strong first-party data foundations. However, as these networks mature, it has become clear that monetization requires more than inventory access alone. Scalable identity resolution, strong data governance, and operational readiness are now foundational requirements. Without them, many monetization initiatives struggle to move beyond limited pilots. "Brands believe that typical teams, resources, and processes will be sufficient to build a retail or commerce media monetization strategy effectively, but they are in for a surprise. Retail media is complex, with new concepts spanning programmatic and connected TV," said Ananda Chakravarty, Vice President of Research at IDC. Despite holding some of the most valuable audience intelligence in the market, many brands face persistent obstacles to commercializing that data at scale, including: * Inconsistent or unreliable identity resolution * Governance frameworks that do not scale across partners and channels * Limited direct connections to activation environments * Operational workflows not built to support ongoing monetization Audience Monetization is designed to close these gaps by providing an end-to-end, governed path to revenue that is simple to operationalize. The solution allows teams to confidently build and distribute audience products while maintaining compliance, transparency, and customer trust. A modern, governed path to revenue. "Audience Monetization gives brands a new way to maximize the return on their customer data," said Grigori Melnik, chief product officer at Amperity. "Brands get an easy-to-use solution that packages audiences with identity-grade accuracy, routes them to trusted marketplaces, and enforces the governance needed to meet rising privacy expectations globally. It is a modern and scalable way to compete in the next era of advertising." Audience Monetization solves long-standing concerns that have historically impeded the scalability of first-party data monetization for brands. By leveraging AI-assisted audience creation, automated distribution, and intrinsic governance, the solution provides an improved and far more efficient process for monetization. By design, Audience Monetization eliminates: * Manual audience creation and custom partner onboarding * Delays caused by infrequent data refreshes and hand-built segments * Privacy and compliance risks across audience distribution * Ongoing engineering overhead required to scale monetization efforts With Audience Monetization, Amperity is looking to reimagine first-party customer data from a cost of marketing to a steady source of revenue. With identity-grade levels of accuracy while maintaining enterprise-grade governance, this solution allows for a competitive edge of precision advertising by meeting the increasing demand for such from advertisers.

MarTech360'S weekly news roundup with Stagwell, stackadapt, 8x8, talkdesk, Optable, Amperity and more! By News Desk On Jan 9, 2026 Here is MarTech360's weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. Top 09 news from this week. * In marketing automation news this week... Stagwell announced the launch of "The Machine," marketing's first agentic operating system. Built by Code and Theory, Stagwell's digital transformation agency and Adweek's Most Innovative Agency of the Year, The Machine doesn't replace marketers' tools; it makes them more effective and predictive. StackAdapt, the leading technology company in advertising and marketing, announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities. * In customer experience news this week... 8x8, Inc., a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company's strategy to deliver end-to-end customer engagement across the Asia-Pacific region. * In mobile tech news this week... PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. Optable, a leader in identity resolution and audience activation for publishers, announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning. * In marketing analytics news this week... Amperity introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified customer data, the Customer Data Agent builds on Amperity's proven segmentation and journey capabilities by making insights even more accessible. Comscore, a global leader in measuring and analyzing consumer behaviors, announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. * In martech content news this week... Lauer Media Company announced the launch of its Answer Engine Optimization services, designed to help businesses increase visibility as consumer search behavior shifts toward AI-powered answer engines. * article of The week... Most people think of Amazon as just a store. A place to buy stuff. But that is only part of the story. The truth is, Amazon is really a data company first. It just happens to sell products on the side. Traditional retailers buy inventory, they hope people want it, and then they push it out. Amazon does the opposite. They watch what people want, what they click, what they hover over, what they put in carts, and then they act on it. They buy intent, not just products. That changes everything. Picture this; you check your dashboard. Half the people you thought you could reach are gone. Cookies are dead. Browsers are locking things down. This is the 'Cookiepocalypse.' It started early 2025. Third-party cookies are being phased out. Privacy-preserving relevance and measurement APIs are rolling out. Chrome is cutting support. Old tracking methods, old ways of measuring, they do not work the same anymore.