Brand Experience Coordinator
About the job
- A bachelor's-level licenciatura in Business Administration, Business Engineering, Marketing, or a related career.
- At least 2 years of work experience in commercial roles, such as trade marketing coordinator or sales supervisor.
- Develop, coordinate, and execute the event, activation, sponsorship, and brand-experience calendar for the portfolio brands to maximize visibility, positioning, and sales volume in the Guatemalan market.
- Carry out event-recruitment management, data collection, brand execution, and product sales activities in departments outside the capital to position the brands at events and with consumers.
- Optimize budget and resources to increase brand touchpoints in line with business strategy and reach consumers efficiently across as many events and consumer interactions as possible.
- Search for and develop events in the country's interior, meeting the established FOEX execution standards to position brands, connect with consumers, and improve brand KPIs.
- Identify new market execution trends to create innovative and distinctive executions characteristic of the portfolio brands.
- Direct and administer the OBZ to use resources efficiently, cover as many events as possible, and achieve 100% execution of the OBZ by each month's end.
About the company
Grupo Mariposa runs food and beverage businesses serving consumers across Latin America and other markets. Its portfolio includes cbc, a beverage maker; beliv, a house of proprietary drink brands; and Bia, whose businesses cover coffee, culinary products and sweet snacks. Across the group, companies manufacture and sell branded drinks and packaged foods, manage distribution networks, and operate restaurant concepts. They generate revenue through branded product sales, beverage bottling, wholesale distribution and food-service operations, using channels tailored to retail and dining customers. The group traces its operating roots to 1885, when it began as a beverage maker, and is headquartered in Guatemala City, Guatemala.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
1885
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Simplify's Take
What believers are saying
- Family support is tailored: Mariposa says Creciendo Juntos combines employee data with expert partnerships to address household needs.
- Restaurant teams have a shared-system plan: BIA selected SynergySuite in June 2026 for labor, inventory and purchasing across 120-plus restaurants.
- Graduates cross business boundaries: CBC's Guatemala trainee program assigns projects across departments and countries to prepare recruits for greater responsibility.
What critics are saying
- Refinancing leaves limited spare cash: September 2026's Fitch forecast put CBC's free cash flow near zero or negative through 2029.
- The trainee path requires mobility: Beliv's Guatemala opening requires B2 English and availability for two months of foreign travel.
- Regional exposure affects credit strength: Fitch's September 2026 review flags CBC's smaller scale and weaker Caribbean and South American economies.
What makes Grupo Mariposa unique
- Bottling rests on a longstanding partnership: Grupo Mariposa became Pepsi's official bottler in Guatemala in 1942.
- Distribution uses targeted selling tools: CBC says presale and customer-segmentation technology supports more than 2 million points of sale.
- Acquisitions have an integration team: Mariposa's corporate Apex unit supports acquired businesses; its CEO reported over 40 integrations in 2023.
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