Full-Time
Senior Site Reliability Engineer
Posted on 10/31/2025
Cordial
201-500 employees
Marketing automation platform for personalized messaging
Compensation Overview
$140k - $180k/yr
Remote in USA
Remote
 DevOps & Infrastructure (2) |
|---|
| , |
- 5+ years UNIX/Linux Systems and Network Administration (DNS, IPsec, VPN, Load Balancing, process tracing)
- Experience with AWS (we use EC2, EKS)
- Experience deploying and/or maintaining Kubernetes/EKS clusters
- Hands on experience writing & maintaining custom Helm charts
- Experience working with one or more service meshes (app-mesh, Istio, Linkerd)
- Experience with monitoring, logging and alerting tools
- Previous positions held as a SRE and/or DevOps role
- Development experience in PHP
- Extensive experience with Docker/containers & Kubernetes
- Experience with Hashicorp products such as Consul and Vault
- Comfortable working in a globally distributed team across time zones
- Strong teamwork and communication skills
- A genuine desire to learn new technologies and grow
- Fluent in verbal and written English
- Experience with large-scale distributed systems
- Proficiency in infrastructure as code tools (e.g., Terraform, CloudFormation)
- Understanding of observability principles and tools (e.g., Prometheus, Grafana, ELK stack, distributed tracing)
- Familiarity with CI/CD pipelines (e.g., Jenkins, GitLab CI, ArgoCD)
- A strong grasp of networking fundamentals
- Security best practices in a cloud environment
- Utilize knowledge of Web, App, Network, Server, Storage and Security technologies to administer, monitor and troubleshoot application and network components in our cloud based environment. (We are AWS hosted and make extensive use of Kubernetes, Consul, and Vault clusters)
- Help design, author, deploy, and monitor manifests for our multiple Kubernetes clusters, helm charts/repos, and service mesh configurations.
- Actively contribute to platform Infrastructure Design and Implementation discussions
- Use your software engineering skills to trace/debug code and identify root causes of production data corruption and/or performance issues.
- Provide production support for the Product Development teams
- Participate in an on-call rotation
- Work with the team to develop and deploy monitoring and alerting architecture, and implement monitoring/logging solutions
- Troubleshoot complex issues in a timely manner as necessary to maintain the performance and stability of our Production Application environment
- Help build out SLOs and document and monitor SLAs
Cordial provides a marketing platform that helps brands automate campaigns and send highly personalized messages across channels using data. It connects and activates customer and business data in real time so brands can build and run dynamic marketing campaigns with built‑in tools, then deliver messages at scale. The platform integrates with the other business tools brands already use, making it easy to fit into existing workflows. Cordial earns revenue through subscription fees for access to its platform. Compared with competitors, Cordial focuses on unifying data from many sources and using that data instantly to power personalized, cross‑channel messaging and orchestration, which can drive higher engagement and revenue—as supported by a study showing significant total benefits and a payback period under six months. The company’s goal is to help brands engage customers more effectively and grow revenue by turning data into actionable, personalized marketing at scale.
Company Size
201-500
Company Stage
Series C
Total Funding
$83.1M
Headquarters
San Diego, California
Founded
2014
Simplify's Take
What believers are saying
- Forrester Wave Q1 2026 names Cordial Leader with top scores in segmentation and resolution.
- 134% new business growth in Q3 2023 with clients like Levi's and L.L.Bean.
- Inc. 5000 ranks Cordial among top 500 fastest-growing software companies in 2024.
What critics are saying
- Braze erodes market share with superior AI in 12-24 months via faster migrations.
- Salesforce captures PacSun and REVOLVE through unmatched CRM bundles in 6-12 months.
- PeakSpan withholds funding amid martech winter, starving innovation in 6-12 months.
What makes Cordial unique
- Cordial unifies limitless customer data for real-time personalized messaging across channels.
- Cordial Edge AI Suite analyzes message performance and provides prescriptive recommendations.
- Universal Connector enables bi-directional real-time data streams with third-party apps.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Wellness Program
Phone/Internet Stipend
Family Planning Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -3%2 year growth
↓ -1%Cordial named Leader in Email Marketing by The Forrester Wave. Cordial, the enterprise marketing platform used by brands including Levi's, L.L.Bean and Boot Barn, is a Leader in The Forrester Wave(TM): Email Marketing Service Providers, Q1 2026. In the evaluation, Cordial received the highest possible scores in 10 criteria: identity resolution, queries & segmentation, dynamic messaging, content management, data governance, consumer privacy, regulatory compliance, agency services, pricing flexibility & transparency, and roadmap. The Forrester report describes Cordial as a great fit for cross-channel retailers that are reasonably comfortable with marketing technology and want to activate large, disparate data sets into highly customized communications. "Enterprise brands don't just need software - they need a partner that understands the complexity of their customers, their data and their business," said Jeremy Swift, CEO and co-founder of Cordial. "From the beginning, we've built Cordial around that partnership model. Our teams work closely with customers to interpret their data, design sophisticated messaging programs and help them deliver better experiences at scale. Seeing this ambition reflected in both the product and customer findings in this Wave is incredibly meaningful to us." Architecture built for context-driven messaging. Cordial received the highest possible score in the Queries & Segmentation and Identity Resolution criteria, with the report citing its ability to ingest structured and unstructured data and make it immediately available for querying. "The challenge with most marketing AI today isn't the intelligence - it's the architecture," said Matt Howland, President and Chief Product Officer at Cordial. "Most marketing stacks separate customer data, decision logic and message execution across different systems. Context gets fragmented at every handoff. By building a platform where those layers live together, Cordial enables customer signals to translate directly into real-time messaging decisions." The platform also received the highest possible scores in the Dynamic Messaging and Content Management criteria. Forrester defines a score of 5/5 in the Dynamic Messaging criterion as demonstrating innovative 1:1 message streams that are automated by combining AI decisioning with execution. Recognition across product innovation and customer partnership. Cordial was only one of two vendors that received the highest possible score in the Roadmap criterion, which Cordial believes underscores its commitment to product innovation. Forrester notes that Cordial customers collaborate directly with product developers to co-create Cordial's roadmap and that it has made a "solid" investment in AI which accounts for 30% of Cordial's research and development spend. Customer feedback gathered during the evaluation cited that customers love their partnership with Cordial. The report also states: "References relish the fact that they can Slack and text not just with their client support team but also with Cordial executives. One customer calls Cordial it "an extension of our team."
Cordial, a messaging platform for enterprise marketing teams, has introduced a Model Context Protocol (MCP) Interface designed to help teams improve customer engagement - enabling marketers to identify intent shifts, developers to accelerate innovation in Cursor, and AI agents to deliver personalised CXs at scale.
New AI reveals why marketing messages convert while launching global SMS in 23+ international marketsSAN DIEGO, March 20, 2025 /PRNewswire/ -- Cordial , the leader in messaging for enterprise retail marketing teams, unveils two new additions to its multimodal AI platform, Cordial Edge™. Message Insights, a powerful AI solution that analyzes marketing message attributes to reveal what truly resonates with audiences, and Message Assistant, which leverages these insights to provide prescriptive recommendations that guide marketers in creating impactful, data-driven content while increasing efficiency."Retail marketers are ready to move beyond trial-and-error campaign experimentation and embrace real intelligence," said Matt Howland , President and Chief Product & Engineering Officer at Cordial. "Cordial Edge is built to understand the why behind message performance at an individual level and deliver guidance exactly when and where marketers need it. This marks a fundamental shift in how marketers understand and optimize customer engagement."Beyond Generative AI: Insights That Drive ResultsWhile generative AI has dominated headlines and promised to revolutionize marketing, it often creates more uncertainty. With email engagement declining, marketers face a fundamental problem: guesswork.Most marketing still relies on educated guesses—segmenting customers without understanding why messages actually convert. Cordial's complete retail AI solution eliminates this uncertainty by revealing which specific message elements drive revenue
In a troubling discovery for businesses racing to automate customer service, OpenAI’s popular Whisper transcription software has been caught adding fabricated text to conversations, including potentially harmful content that speakers never uttered. The findings underscore a growing challenge for companies betting billions on AI to handle sensitive customer interactions, from call centers to medical offices. Even advanced language models continue to “hallucinate” or generate false information that could damage customer relationships or create legal liability. “If a chatbot is providing shoppers with wrong or misleading answers and advice, it can be a big problem and might hurt the organization’s reputation,” Iris Zarecki, director of product marketing at AI company K2view, told PYMNTS. “A couple of recent examples of this include Air Canada’s chatbot giving incorrect information to a traveler and arguing the chatbot is “responsible for its own actions,” and an AI-powered chatbot created by New York City to help small business owners giving advice that misstates local policies and advised companies to violate the law.”
The report states "Cordial's AI outshines other vendors' by enhancing marketer productivity and email value, not just creating content"SAN DIEGO, Aug. 5, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.Get instant, form-free access to discover why Cordial was named a Strong Performer at https://be.cordial.com/forrester-wave-2024 ."Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you're wrestling with outdated platforms, trying to make disparate tools work together, you're losing valuable time," said Jeremy Swift , CEO and co-founder of Cordial. "At Cordial, we're giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers